Fellow Inc.

Company Overview

Fellow Inc. is a Minneapolis-based branding and advertising agency founded in 2010 by Eric Luoma and Karl Wolf. With a team of under 50 professionals, Fellow Inc. specializes in creating and advancing brands that are distinct, authentic, and strategically positioned for growth. The agency’s approach combines strategic insight with creative execution to deliver impactful brand experiences across various channels.
Fellow Inc. offers a comprehensive suite of services designed to help businesses build and elevate their brands. Their strategic services include audience research and insights, competitive audits, messaging frameworks, and digital media planning. On the creative side, they provide services such as brand architecture, storytelling, identity development, and SEO/SEM strategy. Additionally, the agency delivers integrated brand campaigns, mobile app design and development, content creation, and experiential marketing to ensure a cohesive and engaging brand presence.
One of Fellow Inc.’s notable projects is the rebranding of Leijona, a former jail in Duluth, Minnesota, transformed into a modern apartment complex. The agency developed a compelling brand story that honored the building’s rich history while appealing to contemporary urban dwellers. The Leijona brand identity draws inspiration from the building’s Neoclassical architecture and features a modular logomark and a color palette based on the original lobby’s terrazzo floors.
With a client roster that includes organizations like Mayo Clinic, Target, and Hilton, Fellow Inc. continues to be a trusted partner for companies seeking to differentiate themselves in the marketplace through strategic branding and creative marketing solutions.