Elliance

Company Overview

Elliance is a Pittsburgh-based digital marketing agency that has been delivering prosperity to clients nationwide for over 25 years. With a team of 25 communication artists and information scientists, Elliance combines strategy, branding, design, content, social media, SEO, and more to create inflection points for its clients. The agency’s mission is to bring prosperity to clients by attracting the right-fit customers. Their mantra, “Outsmart, not outspend,” reflects their commitment to unlocking value through digital mastery, integrative thinking, media savvy, creative content, and data smarts.
Elliance specializes in higher education and B2B marketing, helping colleges grow enrollment, endowment, and reputation, and assisting B2B clients in growing demand and opening new markets.
Their services encompass a wide range of capabilities, including branding, strategic planning, demand generation, inbound marketing, digital campaigns, search marketing, user experience, creative, technology, research, social, and metrics.
In higher education marketing, Elliance combines strategy, branding, website development, SEO, SEM, and student recruitment to invigorate strategies and brands, enroll regional, national, and international students, orchestrate conversions with websites, and unlock donations from alumni.
Their approach to branding involves discovering a brand’s essence by listening to the stories of faculty, students, alumni, and the community, often confirmed by quantitative research. This process helps awaken higher education brands to attract right-fit students and energize the entire college community.
Elliance’s expertise in enrollment marketing focuses on attracting the right-fit students who will become loyal ambassadors and donors, using imaginative strategies for improving admissions yield in the digital age.
Their college website design services aim to build conversion machines that drive right-fit prospects straight to the admissions funnel, balancing today’s truths with emergent truths and combining facts with stories.
In the realm of fundraising, Elliance creates frictionless giving experiences and softens the hearts of alumni by telling endearing stories, whether the donor’s preference is to support institutions “near me,” those identified as best-in-class, or those aligned with their mission.
Elliance’s commitment to data-driven marketing is evident in their metrics services, which measure website, campaign, and reputation metrics to inform marketing strategies.
Their social media marketing services include conducting social media audits and leveraging social media marketing strategies to ignite demand and build trust in a people-centered world. Elliance’s dedication to craftsmanship and integrative thinking has positioned them as one of the world’s top interactive agencies, delivering prosperity to clients through their unique blend of communication art and information science.