CMRignite

Company Overview

CMRignite is a Milwaukee-based, full-service strategic communications agency specializing in cross-cultural marketing and social impact campaigns. Founded in 1995 by Jacqueline Moore, the agency has grown into one of the nation’s leading multicultural behavior change marketing firms, partnering with Fortune 500 companies, major nonprofits, and government agencies to develop campaigns that lead to positive change. ​
At the core of CMRignite’s approach is a commitment to inclusivity and representation. With a team comprising 70% Black, Indigenous, and People of Color (BIPOC) and LGBTQ+ professionals, the agency ensures that its campaigns authentically resonate with diverse communities. This diversity enables CMRignite to incorporate multicultural insights from the inception of every campaign, spanning creative development, paid advertising, public relations, and social media strategies.
CMRignite’s proprietary “C.M.R. Ignite” methodology combines research with behavioral science to provide insights that enable clients to engage markets they may not currently reach and motivate them to act. This approach has proven effective in building long-lasting trust, respect, brand equity, and bottom-line results. The agency’s dedication to social impact communications allows clients to reach the entire marketplace, addressing the business imperative of engaging every possible audience segment—the Total Market. ​
The agency’s commitment to fostering a positive and inclusive workplace culture has been recognized with the esteemed Great Place to Work® Certification™, reflecting its dedication to a diverse, collaborative environment and empowering team members for positive community impact. CMRignite operates from its headquarters in Milwaukee, Wisconsin, with additional offices in Scottsdale, Arizona, and Washington, D.C., extending its reach and ability to serve clients nationwide.
For organizations seeking a strategic partner to develop innovative, cross-cultural marketing campaigns that drive real, positive change, CMRignite offers a proven track record of success and a deep understanding of the diverse audiences that comprise today’s marketplace.​