bswing

Company Overview

bswing is a Minneapolis-based strategy, innovation, and design firm that has been helping organizations develop digital products and services since 1997. With a focus on form, function, beauty, and impact, bswing partners with companies committed to transforming health and improving lives. ​
The firm’s approach is grounded in human understanding, aiming to expose human stories, decode customer truths, and turn insights into actions that make an impact. bswing excels at identifying opportunities, gathering consumer insights grounded in user experience, designing products and services, validating concepts, and launching them into the real world. ​
Over the past 25 years, bswing has collaborated with a diverse range of clients, including E*TRADE, Ameriprise Financial, Kintsugi, soona, Oracle, UnitedHealthcare, Wolters Kluwer Clinical Health, Toshiba, Pillsbury United Communities, Prepare + Prosper, Joi Unlimited, and Room & Board. ​
One notable project involved partnering with Prepare + Prosper, a Minnesota-based non-profit, to create a suite of financial products designed for the needs of the underbanked, aiming to make it less expensive to be poor.
bswing’s team operates in a collaborative, agile manner, bringing together business strategy, customer understanding, and product needs to rapidly uncover and validate potential solutions. Their work transforms the way organizations interact with those most important to them—customers and employees.