Abstract
This study explored the relationship between ChatGPT use and the development of communication competencies among 370 Communication students in Ecuador. Using a quantitative, correlational, and cross-sectional approach, a validated questionnaire measured frequency of use and perceived impact on expressive skills. Results indicated a strong and significant correlation (r = 0.79), suggesting that strategic ChatGPT usage enhances discourse organization, argumentation, and communicative clarity. Descriptive statistics revealed high student appreciation for its utility in structuring ideas and resolving complex topics. While variations in communicative impact were observed, findings underscore the formative value of generative AI when used reflectively. The study recommends pedagogical and ethical frameworks to guide its responsible integration in higher education, fostering critical thinking and holistic development. These results offer empirical support for institutional policies and future research on the role of AI in shaping professional competencies in academic environments.
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