By shifting the story from devices to dreams, Inspire Therapy moved from a clinical alternative to a life changing solution. The work proved that when patients sleep deeply again, everything else follows.

Combined M1 Refinery and Google AI to surface high-impact creative signals and shape a performance-first strategy for James Avery.

A conversion-first SEO strategy delivered a 100% revenue lift and 335% more organic traffic—without a single paid ad.

Focused on empathetic, intent-driven content to reduce stigma, connect with hesitant patients, and increase organic web sessions by 181% for Oar Health.