Mips Product Guidelines

Welcome!

This is a guide on how to work with Mips design and branding in your helmet. To start we would like to thank you for partnering up in leading the world to safer helmets, and it´s an honor for us to be an integrated part of your helmet! Consistency in product design is key. It creates recognition, a premium feel and trust (important for a brand with a life-saving vision).

Our Identity at your service

The Mips product identity is designed to be an integrated part of your helmet, creating a premium sense of added safety. We have a great respect for the helmet brands we partner with and our goal is always to enhance the brand experience. We strive for added safety, focusing on every little detail, with decades of science and development reflected in our product design.

Learn more about our new product identity

On-helmet branding

The Yellow Dot is our seal of approval, communicating to the customer that the helmet is equipped with a Mips safety system.

Learn more about on-helmet branding

In-helmet branding

The Yellow Dot on the outside of the helmet is the Mips seal of approval, but the inside branding is just as important. Carefully considered design highlights our technology to the user, inspiring confidence. The in-helmet design and branding is customised for each of our many solutions.

Scroll down to learn more on how we work with design and branding on our products.

Mips safety systems

All of our safety systems meet the same safety criteria. We have a wide range of solutions to meet the differing needs of the many different types of helmet users. Explore our solutions and their product design below.

Mips Solution: Br

Read more about Mips Essential Core

Mips Solution: B and C

Read more about Mips Evolve Core

Mips Solution: Ai-13

Read more about Mips Air Node

Mips Solution: Air Node Pro

Read more about Mips Air Node Pro

Mips Solution: I

Read more about Mips Integra Fuse

Mips Solution: D2s

Read more about Mips Integra Split

Mips Solution: Ei

Read more about Mips Integra TX

Mips Solution: Gen-B

Read more about Mips Elevate Core