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Posts by category
- Category: B2B Marketing
- Thinking of Pulling the Plug on Your Content Agency?
- B2B Content Marketing Trends
- Content Agency MintCopy in the WSI World
- Big or Small, Your Event Needs Promotion
- Presenting Your B2B Services on a Website Page
- 9 Content Marketing Tips for B2B Tech Companies
- 2016 B2B Content Marketing Trends – What’s Wrong with this Picture?
- Yes, Content Marketing Works…Even for B2B!
- B2B Content Marketing Tips
- Category: Content Checklists
- Google’s Time-Tested Helpful Content Recipe Still Works
- Time for a DIY Content Audit?
- Top 10 in the SEO Copywriter’s Bag of Tricks
- 10-Point Content Checklist for the Holidays
- Take Your Informational Content Up a Notch
- Be Smart from the Start – Create Compelling Content Intros
- Trying to Nail Personalized Content Marketing?
- Audit Your Content – See If You Find These Top 6 Mistakes
- 10 Common Mistakes that Make Valuable Content Look Amateur
- Category: Content Strategy
- You Are Not on the AI Citations List?
- Compliance Doesn’t Have to Kill Your Content Strategy
- Hybrid Content Checklist for SEO, AI Search, and E-E-A-T
- A Fireside Chat on AI Search, Authority, Expertise, and Content Discovery
- Why Hybrid Content (AI + Human) Is Winning the New Search Game
- How SEO Content Has Evolved: The Power of Informational Content
- Top 10 AI Copywriting Mistakes
- Swim Smarter: The B2B Content Marketing Strategy Every SME Needs
- Your AI-Powered B2B Content Strategy: A Step-by-Step Guide
- Future-Proofing Your Agency in the New Digital Landscape
- The Content Marketing Conundrum – Part 1
- Our Customer’s AI Chatbot Mentions the Competition But Not Our Brand – HELP!
- SEO Strategy and Content Marketing in Q1 2025: Your Playbook for a Winning Season
- Audience Engagement and Conversion Require POV Content
- Writing Concisely is the Key to a Successful Content Marketing Strategy
- Cracking the Code — Google’s Insights on Content Length and Value
- Okay, Fine! Use AI to Create Content
- The Power of Heartfelt Content
- 5 Content Strategies to Boost Your Website Traffic
- A Guide to An Effective SEO Strategy
- Give Your Old Content a New Lease on Life
- Category: Content Trends
- DIY Content Marketing – AI Meets SEO
- Chrome’s New AI Search is Changing the SEO Landscape
- Promote the Message of Sustainability to Connect with Eco-Conscious Audiences
- When the Content Pros Assemble, Expert Tips Abound!
- Why is Google Trends Important for Your SEO Strategy?
- Your Content Needs the New SEO
- Google Is Updating Its Search Features
- AI-Generated Content – Risk or Reward?
- Okay Google, Where’s MUM Taking Us?
- More than 60% of B2B Buying Decisions are Influenced by Blogs
- Category: Copywriting Tips
- Content Marketing in 2025: What Endured, What Changed, and What Truly Matters
- Crafting AI Prompts Like A Pro
- Dirty Dozen – 12 Telltale Signs that Scream “AI-Generated”
- SEO Copywriting Tips for Small Business Owners
- Useful Tips to Create Engaging Content
- What You Can Learn about Content Marketing from Walking Your Dog
- Long-Form Versus Short-Form Content – Why Is There Still a Debate?
- Loosen Your Bolts and Get Conversational
- Bouncing Back – A Tale of Resilience and Gratitude
- 3 Ways Reading Can Make You a Better Writer
- What Are Some Common Copywriting Mistakes?
- Add Value with the Right Context in Your Content
- Category: Digital Marketing
- Category: e-Books
- Category: How-To Guides
- How to Build and Sustain Audience Engagement with Quality Content
- Step-by-Step Guide: From Target Market Research to Creating and Promoting Content
- What is a Content Marketing Funnel?
- How to Conduct an Effective SEO Experiment
- How to Design Creative Landing Pages that Also Drive Leads
- How to: Find Your Spot in ‘People Also Ask’
- How to: Get Content Featured in ‘Featured Snippets’
- How to Focus Your Content on Your Community
- Category: SEO Insights
- E-E-A-T Content—Your Brand’s Cornerstone in the Age of AI Search
- AI SEO Content Strategy: From Conductor to Composer in the Age of Search AI
- Grow Your Blog, Grow Your Business: A Green Thumb Guide to Organic Search Success
- An Expert Summary of Google’s Ranking Factors
- Google Announces Reduced Visibility for HowTo Content
- What is Keyword Cannibalization?
- Building a Worldwide Audience on the World Wide Web
- 5 Steps to Nudge Google into Labeling Your Content ‘Helpful’
- Find Your Content’s Purpose
- Does Your Keyword Analysis Tool Spit Out a Gazillion Keywords?
- How Bad Is Duplicate Content on Your Website?
- Category: SEO News
- You Built Your Content Strategy for a Search Engine That’s Retiring
- Is AI Calling Your BLUF? Your Content Strategy Needs to Flip
- Your Essential Content Writing Guide: Back to Basics
- Mastering Outbound Links for Effective SEO
- How To Reduce Bounce Rates
- Recommended SEO Copywriting Tools
- Top 7 Content Marketing Challenges Facing B2B Tech Companies
- We Are Hiring a Content Agency.” Great! Where Do You Begin?
- Creating Content for a User-Friendly Chatbot
- Zzz…Stop the Content Fatigue!
- Email Strategies that Work
- Becoming a Thought Leader to Market Your Brand
- Making CTAs An Essential Part of Your Content
- How to Use Topic Modeling for Structuring Content
- What’s the Difference?
- Mastering Content Ideation
- An Introduction to Pillar Pages
- Method in the Metrics: Measuring Your Content ROI
- Here’s How to BoFu – No Kidding!
- A Step-by-Step Guide to Small Business Content Marketing
- Is a Blog a Good Investment for Your Brand?
- Is Your Content Scary Good, Or Does It Scare Your Audience Away?
- Blog Content for a Technical Audience Doesn’t Have to Be Geeky!
- If You Don’t Write the Right Tag, Google Will – Yikes!
- How Content Marketing Can Help Manufacturing Companies
- LinkedIn Articles Just Got Better – Make Sure Your Content is Also Better!
- An Overview of How Google Search Works
- An SEO Copywriting Checklist – Simple Tips from the Pros
- “We Don’t Know What Content to Publish On Our Blog!”
- Hard Truth: Your Audience Will Not Read Your Content
- Outsourcing Content Writing for Your Blog
- Sometimes Your Content Just Has to Sell!
- Top 10 Proven Content Ideas for Your Blog
- Your Audience Reads Less and Talks More—How Will You Optimize Content for Voice Search?
- Is Your Facebook Content Truly Social?
- Create Winning Content with Case Studies
- Separate Your Content “Chef” and Content “Server”
- Improving Your In-House Copywriters’ Skills with Tips from the Pros
- Cluster Posts Are Like Two-Bite Brownies!
- Yes, YOU Can Write Your Website Content
- Don’t Understand SEO? No Problem! Focus on Communicating What You DO Understand – Part 2
- Don’t Understand SEO? No Problem! Focus on Communicating What You DO Understand – Part 1
- Creating SEO Content is an Ongoing Process
- What’s Trending in Content Marketing
- Content Marketing Ideas for Insurance Agencies
- Even the Best SEO Writer Needs a Good Content Brief
- Don’t Stop at “Just the Facts” – Your Audience Wants Perspective and Insight
- A Lesson in Content Marketing for Schools
- Non-Profit Does Not Equal “Non-Marketer”!
- You Care So Much About Google Rankings – Show Some Love for Customers!
- It’s Time to SHOW You Care About Gender Equality
- Communicate Your Enthusiasm in Your Content
- Help, I’m Stuck! Writer’s Block is REAL – We Know
- How to Write Your Website’s “Our Team” Page
- Does the Feeling Stay Long After the Words Are Forgotten?
- Writing Your First eBook?
- 5 Ways to Repurpose Your Existing Content
- 5 Content Marketing Ideas for Small Businesses (Part 2)
- 5 Content Marketing Ideas for Small Businesses (Part 1)
- 2020: Content Marketing Year in Review
- Okay, You Have In-House Writers. You Still Need an Editor
- Your Start-Up’s Small Content Marketing Team has HUGE Potential
- Humans First, Spiders Next! Write Content for REAL Users
- Let’s Chat About Your Chat – Content Marketing Opportunities You May be Missing
- The All-Important Email Subject Line—the ‘New’ Essentials
- Update Outdated Copy with FAQs to Enrich Search
- Creating Website Content for a New Business Startup
- Quality Content is an Investment that Needs Quality Writers
- The Rules of Traditional PR Still Work for Content Marketing
- Turn Negative Reviews into Marketing Gold
- Writing for Your Audience is Easy—Make them Write for You!
- Essential Steps to Develop Your Content Strategy
- Hire a Content Agency or an In-House Copywriter?
- Increase Views for Your Online Videos with Engaging Descriptions
- Publish Customer-Specific Content that Converts
- How to Write Content for Google Power Users
- Proud of Your Diverse Workforce?
- How’s It Going?
- 8 Steps to Creating Cornerstone Content
- Getting Ready to Reopen Your Business?
- The Essential Ingredient in Email Marketing During COVID-19?
- Is Your Content Plagued by the TLDR Syndrome?
- Content Guidelines During COVID-19
- Don’t Hold Back on Gratitude
- People Have Questions During COVID-19
- COVID-19 Has Disrupted the World…AND Your Content Calendar
- Refresh Old Content and Re-energize Your Content Marketing Strategy
- How Many Words? Depends on How Many Readers You Want!
- Keeping Content Alive During a Crisis
- How to Make Your Content More Memorable
- Create Lasting Wins with Pillar Pages
- Even the Best SEO Writers Need a Clear Content Strategy
- Want the Best Online Rankings? Hire the Best SEO Writers!
- Understand the Dynamics and Cultivate a Strong Content Team
- The Numbers Don’t Lie
- 13 Essential SEO Writing Hacks for 2020 and Beyond
- Happy Holidays 2019
- Writing Content that is Functional AND Useful
- How to Create Content for Stand-out Search Results
- Don’t Be Scared of BERT, He’s Very Understanding!
- Season’s Tweakings
- Calling for Content!
- Skip the Mad Men
- Go Organic
- Content You Can Count On
- What Will Content Marketing Look Like in 2020?
- Responding to Google’s Goal to Improve Search
- Social Media Success Stories You Can Learn from
- Why Pay Professional Writers to Create Your Content?
- Lemons into Lemonade
- Nailing the Landing Page
- So, You Think You Can Write, Eh?
- Dare to Share
- Marketer to Maven
- 10 Content Tips to Speed Up Your SEO Success
- 5 Ways to Take Your Content from Amateur to Pro
- Keep Your Content Healthy!
- A Step-by-Step Guide to Start Blogging – Part 2
- A Step-by-Step Guide to Start Blogging
- The LOL in B2B
- Let Data Drive
- Understanding Search Intent to Create Winning Content
- NEW is Great, but RECYCLED Content Can Work Wonders Too
- Going the Distance
- Your Customers Have Questions
- The ABCs of Content Marketing
- Don’t Stop at Blogging
- Ensure Strong Rankings for your Digital Content: Part Two
- Your Content Can Be Music to Your Audience’s Ears
- “Socratic Questioning” is the Way the World Functions Now
- 2018: Content Marketing Year in Review
- Competition Getting Too Hot? Feet Getting Too Cold?
- Educating Your Audience about the Education You Provide
- Optimizing Content Marketing Techniques for Your Dental Practice
- When Your Audience Speaks, Listen Carefully, and Answer Meaningfully
- Everything You Should Know About the 2019 B2B Content Marketing Report: Part Two
- Everything You Need to Know About the 2019 B2B Content Marketing Report: Part One
- Tips for Crafting an Online Press Release for SEO Benefits
- Proven SEO Copywriting Tips from the Pros—Part 3
- Proven SEO Copywriting Tips from the Pros—Part 2
- Writing SEO Content for E-Commerce Websites
- Why Your Content Should be Good Enough to E-A-T (Expertise, Authority, Trust)
- The “Medic Update” – An Overview and Why Your Online Content Quality is So Important
- Your “Fast and Furious” Content Audit Checklist
- Give Your Content Marketing Strategy a Shot in the Arm with Pillar Pages
- Decoding Google’s Related Entity Patent
- The Value of Quality over Quantity
- When to Ask for Help with Your Content
- Poor Headline? Then Your Content Doesn’t Even Matter!
- Replace Big Mistakes with Strategies for Success
- Common Productivity Pitfalls for Writers
- How to Promote Your Epic Content
- The Importance of Ethical SEO
- Knowing Your Audience
- Timeless Tips for Digital Marketers
- Copywriting Trends in 2018
- Want to Increase Sales?
- Clean up the Clutter!
- Exploring Influencer Marketing
- SEO Copywriting in the Era of Voice Search
- Dominating Search Engines in 2018
- Check Your Website Copy; the New Year Has Arrived!
- Keyword Optimization Guide – Help Search Engines Help Your Audience
- Happy Holidays
- Is Your Website SEO-ready for the Holidays?
- Writing INTERESTING Content for BORING Industries
- Get Rid of the ROT! – Part 2
- Get Rid of the ROT! – Part 1
- The Incredible Value of “How-To” Content and How to Create It
- Halloween is Over: Is Your Content Still Scary?
- Social Media Marketing – FREE eBook
- 5 Ways Gratitude Can Generate Interesting, Relevant Content
- How to Drive Local Search Traffic with SEO Content
- How to Create Email Newsletters that Inspire Action
- Auditing Our Content Marketing Strategy
- Website Optimization
- Content Marketing Can Do So Much…Or So Little…Which Goals Should You Pursue?
- Getting Past Writer’s Block and Overcoming Boredom in Content Marketing
- Adaptive SEO Methodology Goes Beyond the Power of Just Words
- One Brilliant Content Idea Can Go On and On and On…
- 5 Reasons Your Website Content is Failing to Convert
- The Essential Steps for Publishing on Wikipedia
- Your Audience Is the Hero; Write their Story
- Shortlisting the Best Ideas to Ensure a Better Success Rate with Your Content Marketing!
- Happy Birthday Canada! We Love You!
- 3 Brands that Aced Content Marketing in 2016-2017
- You Are Creating High-Quality Content. Now Make it Work Harder!
- 3 Key Goals for B2B Companies: Stronger Branding, More Traffic, and Better Leads
- Shedding Light on Artificial Intelligence (AI) in Content Marketing
- Do You Know Why Your Audience is Searching for Content Online
- Help! Robots Are Taking Over Content Writing
- SEO is Not ALWAYS the No. 1 Goal for Website Content Marketing
- Our Industry Is Boring! How Do We Create Interesting Content?
- Infographic: SEO Best Practice Guide
- Why is it so Hard to Find the Best SEO Writers in Canada?
- How Integration Can Push Your 2017 Content Marketing Further
- Common SEO Mistakes to Correct Now
- Freelance Writers VS Copywriting Agencies: Pros and Cons for Your Marketing Content
- How to Curb Burn Out and Create an Impact with Your Content
- Data Dive: Finding Content in the Calculations
- MintCopy’s 2017 eBook Series: Hands-On Content Marketing
- Beyond Today: Keeping Your Content Relevant for More than the Moment
- MintCopy Wishes You Happy Holidays!
- How to Shake Up Your Content for the New Year
- Diversity Matters for Your Marketing Team
- Writing Tips: The 5 Step Formula to Start a Great Story
- 3 Reasons to Focus on Content Rather than Links
- SEO on Your Homepage: Striking a Balance
- Unique Marketing Content: Finding Your Voice Can Make an Impact
- Why Keywords Don’t Need to be an Exact Match to be Effective
- Free Tools for Better Marketing Content
- Tackling Multiple Devices for Share-Worthy Content
- MintCopy Wishes You a Very Happy Thanksgiving!
- Myths and Tips for Your Website’s Meta Descriptions
- Generate More Leads Today with Better Marketing Content
- Do This, Not That: 3 Techniques for Quality Marketing Content
- Formatting Tips to Improve Your Marketing Content Readability
- New SEO Writing Techniques to Drive Website Conversions
- 3 Helpful Tools for Marketing Copywriters
- Act Now! Actionable Advice for Content Marketers
- Repeat After Me: 3 Simple Mantras to Write Better Copy Today
- Is Your Paid Advertising Paying Off?
- Sequence Matters for Your Subject Lines
- Tips for Writing Headlines that Convert
- What’s Better: Long or Short Web Copy?
- Optimize Your Website with Relevant, Compelling Copy
- 3 Simple Ways to Improve Your Content Marketing
- The Biggest Danger to Your Marketing Content? Assumptions!
- 3 Habits to Drive More Creative Content
- How Emotion Can Enhance Your Content Marketing
- Turning Events into Content Marketing Opportunities
- Freshening Up Your Content Marketing Strategy
- Celebrate Spring With A Gift From MintCopy
- Bullseye: Targeting the Right Keywords
- 4 Easy Ways to Boost Conversion Rates and SEO at Once
- Less is More—Change Your Content Marketing Approach
- Shaping Up Your Content Using the Content Marketing Pyramid
- Creating versus Curating – Mastering Your Online Content
- Beyond the Numbers – Using Qualitative Data for Better Content
- Your Valentine’s Day Gift from MintCopy
- E-Books – The Essentials You Need to Know
- 8 Seconds – That’s All You Have!
- Got One Hour? Here’s What You Can Do With It!
- It’s 2016—Where Is Your Content Marketing Headed
- MintCopy Wishes You All A Wonderful Holiday Season!
- “Sweet 16 Toolkit” to Increase Your Blog Readership
- Happy Thanksgiving!
- The ‘Key’ to Quality Content is NOT the Keyword
- Why Should Anyone Care to Share (Your Content)
- Lean Is In—Don’t Stuff Your Content Vehicles Like Turkey!
- 5 Ways To Take Your Content From Flat To Fantastic
- Don’t Stop at Measuring Content ROI
- 6 Questions Content Marketers Ask – And the Answers!
- Should You Pay for Online Ads?
- Finding the Light Bulbs in Your Content Marketing Calendar
- Content Creation Does Not Complete Content Marketing
- Build Your Brand with High R-Value Content
- Don’t Have Time to Create Content Regularly?
- 10 Reasons Your Content Marketing May Be Failing
- B2B Panel Discussion at Schulich Marketing Conference 2015
- How to Turn Digital Disruptions into a Powerful Marketing Strategy
- Omnipresent, Omnimedia, Omnichannel
- Telltale Signs That You Need a Content Marketing Agency
- 4 Surprising Content Marketing Trends for 2015
- 5 Ways To Run Your Large Content Project Without Getting Overwhelmed
- Wishing Everyone an Exciting and Successful 2015!
- Best wishes
- Reflections on Key Content Marketing Principles – Part 3
- Reflections on Key Content Marketing Principles – Part 2
- Make Content Writing A Team Effort – Everybody Wins!
- Our Content Strategy Is Going Nowhere…What Can We Do To Change That?
- How to Elevate Audience Engagement with White Papers
- Calling All Marketers—Think Beyond Google!
- Is Content Marketing Working For You? – Part 2
- Great Insights On Content Marketing from Industry Experts
- Sheetal Pinto, President MintCopy, Inc. is a panelist for this year’s Annual Marketing Conference at
- Redefining Content and Content Marketing
- Highlights of the Year and Farewell 2013
- 10 Ways To Improve Your E-Commerce Copy And Increase Sales
- Create Compelling Content Everyone Will Want To Share – Infographics
- What’s A Good Source of Content For Your Website
- Google Co-Citation and Co-Concurrence for SEO
- How MintCopy Can Help You With The Google Hummingbird Update
- Are You Making These Common Content Marketing Mistakes?
- What’s the MAIN Goal of Your SEO Program?
- Content Marketing Trends
- 5 New Ways To Use Content Marketing
- Great Content, No Audience? How To Build An Audience Development Strategy
- Add Value—The Fundamental Function Your Website Content Must Deliver
- B2B Content Marketing – The Cornerstone of Online Success
- How A Skilled SEO Writer Can Make a Difference
- Why it Makes Sense to Have a Content Marketing Consultant
- R.I.P. Traditional Media; Get Ready for the Content Media Revolution
- Category: SME Insights