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BJ Fogg told Stanford students to floss one tooth per night and it changed how Silicon Valley thinks about behavior change
Fogg's Tiny Habits method starts absurdly small on purpose. His research shows…
Walter Mischel offered 600 children a marshmallow and the ones who waited scored 210 points higher on the SAT a decade later
The marshmallow test is the most famous delayed gratification study ever run.…
Robert Cialdini went undercover as a car salesman, fundraiser, and telemarketer to study why people say yes
Cialdini's six principles of influence from three years of fieldwork show up…