Frock Box is a new female-focused subscription clothing company based in Edmonton. The service provides shipments of five pieces to subscribers based on their sizes and self declared preferences. Customers have the option to keep any or all of the pieces or send back at no charge.
Challenge – The company has grown quickly over the past few years, but with a large local customer base in Edmonton. It wished to extend its reach into the Calgary market through earned (unpaid) media appearances and interviews.
Project
Calgary Expansion
Client
Frock Box
What We Did
Media Campaign, Social Influencers
Our Strategy
For The Project
MS Consulting positioned this service as a helpful tool for busy moms, who either don’t have time to shop or don’t enjoy the experience of shopping with little ones. The convenience factor, coupled with the idea of your own personal stylist, made it a perfect pitch right around the Mother’s Day weekend. We also promoted the fact that this is co-founded by three Alberta women; a growing segment of the Alberta’s entrepreneurial economy. Worked with local media and fashion bloggers/influencers to participate in a mini-fashion show on CTV Morning show. Fostered strategic connections with local mom-oriented blogs and newsletters.
The Results
& Impact Of Our Work
For the first time ever, FrockBox made the news in Calgary, landing a 4-minute interview AND fashion show on CTV’s morning show. Customer inquiries and new sign ups for the service and website inquiries increased almost immediately after the segment aired.
Frock Box was also featured on QR770 Talk Radio during prime time “drive home” show with Calgary Today host Angela Kokott. Frock Box was featured in a blog post with Calgary’s leading online Mom Blog, Mommy Connections, exposing their brand to a whole new community consisting of thousands of Calgary women. It ran an online contest giving away a $100 gift card to one lucky reader.
After providing coaching and advice, Frock Box started hosting Facebook Live videos modeling their products and fashions, with 2,500 views and 57+ engagements on Facebook.
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