Program

MTM SPECIAL AI & MEDIA Opening

Strategies for a New Media Era

Unlimited Creativity, Maximum Control

New Formats & Hybrid Workflows

Protection Against AI Fakes in Media

Authenticity and Provenance in AI-Generated Media

Legally Secure Global Use of UFA Series Productions

AI Automates Music Replacement and Rights Clearance

State of the Art in Production

Script to Screen in AI – Legal Perspectives

Solutions for the Use of AI in the Lifecycle of a Film Production

Content, Code & Cashflow

How Video AI Ensures Profitability

Binge-watching in 9:16

Storytelling for the Smartphone Generation

Fiction meets outreach

When authenticity becomes optional

From Prompt to Pod:

Revolutionizing the Audio Value Chain with Generative AI

Between Output Machine and Quality Guarantor

How AI is Transforming Journalism

Innovation Spotlight

AI Solutions for the Film and Moving-Image Industry

Drinks, Snacks & Networking

Future Video: Bot or Not?

New Rules of the Game for Clients, Budgets, and Quality

Building Your Own AI Lab

Why it Matters and How it Works

AI and Copyright in Media Production

Legal Framework, Deals, and Strategies

AI and Personality Rights in Media Production

Legal Status & Best Practice Tips

AI disaster:

Analysis and practical solutions

AI in the Newsroom

What’s working now, what’s still lacking, and what’s on the horizon

Generative AI in Marketing

Creative Work with AI

Game Changer or F*cking Boring?

AI Mindset

The New Culture of the Adaptive Media Industry

The New Cast

Artificial Voices, Digital Twins, and the Consequences of the AI Transformation for Talent and Creativity