MEDIA KIT
The AI market is increasingly noisy and crowded.
The Media Copilot offers a solution.
Get your brand in front of media executives and decision-makers, influential journalists and editors, and leading PR and communications professionals.
Who We Are
The Media Copilot is where media, communications, and content professionals go to learn how AI is changing their industries—and how to make it work for them. Founded by journalist and media executive Pete Pachal—recognized by PR Week’s Dashboard 25 as one of the most influential people in communications technology—The Media Copilot has become a trusted guide for thousands of professionals navigating the intersection of AI, content, and culture.
The Media Copilot brand reaches tens of thousands of executives and decision-makers at media companies, agencies, and PR firms. All of our content, including Pete Pachal’s weekly column in Fast Company, is informed by decades of experience in the media industry along with deep understanding of tech and AI. Through The Media Copilot newsletter, podcast, and online courses, we empower individuals and teams to harness the power of AI to drive better storytelling, accelerate their workflows, and create measurable outcomes.
Partner with us through sponsorships, branded content, and affiliate collaborations to connect with this forward-thinking community at the center of AI’s transformation of media and marketing.
What We Do
- The only publication covering the intersection of AI and media
- AI training workshops and courses for individuals and enterprises
- Original newsletter featuring actionable insights and tools
- A weekly podcast with expert interviews, use cases, and trends
- Bespoke learning programs for newsrooms and communications teams
Audience Profile
Our audience includes thousands of highly engaged, AI-curious, and action-oriented decision-makers such as:
- Media and agency executives
- Journalists, writers, and editors
- Communications professionals and marketers
By the Numbers
13,000
Newsletter Subscribers
2,500
monthly podcast listens
60,000
Followers across social media
Testimonials
“If you work in PR, media. or simply for a company that tries to behave like a media organization via content marketing, you absolutely MUST subscribe to the The Media Copilot.”
— Jackson Wightman, CEO of Proper Propaganda Public Relations
“Pete did a great job at explaining this pretty complex topic. Lots of information discussed, but Pete was engaging and helped make the presentation relevant to our work!.”
— Jillian Putney, The Washington Post
“I recommend signing up for The Media Copilot, giving Pete a follow on his channels as well as taking the course. I’ve already built two documents using their guidance and am excited to continue exploring AI’s capability across the media industry.”
— Meredith Klein, communications professional and founder of Meredith & the Media
Newsletter Advertising
Delivered every Tuesday and Thursday, The Media Copilot is essential reading for media executives, journalists, PR pros, and marketers.
Audience: Media executives, journalists, PR professionals, marketers
Key stats and facts:
- 13,000 subscribers
- 33% open rate
- CTR 2-5%
- Read across 49 US states and 116 countries
Podcast Advertising
The Media Copilot Podcast
Hosted by Pete Pachal, our podcast publishes every Friday and features interviews with media executives, journalists, and tech builders. Available on Substack, YouTube, and major podcast platforms like Apple and Spotify.
Key Stats
- 2,500 downloads/listens/views per month
- 73% of the audience streams for 60+ seconds
Webinar Sponsorships
Webinar Events
These are substantive, gated video discussions streamed to highly engaged media executives and decision makers. Hosted by Pete Pachal with subject matter experts or guest executives.
Sponsorship Includes
- Branding on webinar page, invites, and video background
- Direct audience engagement via link or QR code
Typical Lead Generation: 100–400 leads, depending on topic and targeting