McCance Method Blog

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists, and I want to talk about the hidden revenue lever in your practice that you may not have thought of: reducing your no shows and cancellations. I scaled my group practice to 55 therapists and multiple 7-figures, and this was one of the things I was most strict about, because at scale, a small cancellation problem becomes a very big one.

If money feels tight right now, or you catch yourself worrying that there aren’t enough clients (or enough money to go around), I want you to know you’re not alone in that. So many of the therapists I work with carry money fears, and most of them have no idea where those fears even came from.
The good news is that your money mindset isn’t fixed. Once you understand the four wealth principles that successful practice owners actually live by, growing your group therapy practice starts to feel a lot more doable (I promise).

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. I recently sat down with Julie Herres, an accountant for therapists and founder of Green Oak Accounting, on the Business Savvy Therapist podcast to talk about tax write offs for therapists. This is one of the most-asked questions in my coaching program, so I wanted to break down the key takeaways here, because there are a lot of misconceptions about what you can and can’t deduct.

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists, and I want to talk about the anxiety that comes when your therapy practice is slow. Whether you’re just starting a group practice or you’ve been at it for a while and things have ebbed, that panicky feeling is real. And I want you to know it’s 100% normal.

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. I recently hosted a success panel with four group practice owners (2 American and 2 Canadian) who are living proof of what’s possible when you commit to scaling.

The conversation was packed with so many gems that I wanted to share some of my favourite insights here. If you’ve been wondering how to grow a group therapy practice, these are the real strategies and mindset shifts working right now.

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. I recently sat down with Chris Morin, an SEO expert for therapists and founder of Moonraker AI, on the Business Savvy Therapist podcast to talk about how search is changing in the AI era. What he shared was so valuable that I wanted to break down the key takeaways here, because SEO for therapists looks very different than it did even a year ago.
With AI tools like Gemini, ChatGPT, and Perplexity becoming the default way people search, the rules have shifted, but the good news is that the changes actually play to your strengths as a real, credentialed professional.

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists, and if you’re thinking about scaling your group practice, there’s something I wish someone had told me early on: there’s a method to the hiring madness. The order you hire in matters more than you think, and getting it right can be the difference between a practice that grows with ease and one that feels like a constant uphill battle.
I scaled my group practice to 55 therapists and multiple 7-figures, and this hiring order is exactly what got me there. Whether you’re making your first hire or your fifteenth, this will help.

If you’re growing your therapy practice right now, your head is probably down. You’re hiring, onboarding, putting out fires, and grinding through a to-do list that never seems to end. I know because I did the same thing when I scaled my group practice to 55 therapists and multiple 7-figures. And the whole time, I was missing signs that were right in front of me. Opportunities, connections, moments of guidance that I was too busy to notice.
I want to talk about those signs, because I think some of you are missing them too. (And I say that with so much love.)

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. Continuing education is a meaningful part of being a therapist. We invest hours of our professional lives learning how to better support our clients, and that’s SO important.
But most therapists eventually notice something a little frustrating. While we have endless clinical CE options, almost no one is teaching the skills that actually determine whether a practice grows, scales, and sustains itself. I’m going to walk you through why that gap exists and what to look for in CE hours that actually move your practice forward.

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. And if you’ve been pouring energy into Instagram Reels and trying to crack the algorithm, I totally get it. But it’s not where you should be spending most of your time.
Social media feels like the thing you should be doing to grow your practice. But when I was scaling my group practice to 7-figures, email marketing for therapists turned out to be one of the most effective (and free!) tools I had.

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. If you’ve been investing in marketing but you’re still not seeing the bookings come through, your website might be the problem. Most therapists I work with don’t realize their website is actually working against them.
But I have great news! A few intentional tweaks can completely change how many prospective clients follow through. I’m going to walk you through the most common therapy website mistakes I see and what to do instead.

Welcome therapists and group practice owners! I’m Nicole McCance, a psychologist turned business coach for therapists. If you’re relying mostly on Psychology Today and word of mouth to fill your caseload, you’re missing one of the most powerful (and free!) referral sources available to you: family doctors.