Marketing and sales on a single platform? We know both sides inside out!
Valuable data from all channels –
ready for use in 5 minutes
It is the question: How do I continuously increase my budget efficiency and generate more high-quality leads with the same budget?
Better sales talks, shorter deal cycles, more sales success
Sales teams are driven by the need to establish ever better processes and close deals faster. Speed, reachability, accessability and targeted, efficient communication lead to success!
The most important use cases of the matelso platform
100% availability in sales
Informative marketing reports
Optimization of marketing ROI
What we do! An overview of our software!
Here you can find out how our software can be integrated into your marketing and sales processes and what benefits you will ultimately enjoy. The optimizations focus on the following areas:
Communication
Telephone system
Cloud-based telephone system with intelligent routing, conversation handling, and IVR!
Full control: call data, recordings, and dashboards!
Ideal for marketing and sales – with CRM integration!
Contact plugin
All contact channels can be used flexibly and individually on the website!
Control availability by person, team, time, and channel!
Fewer tools, less complexity – everything from a single source!
Appointment booking
Calendar integrated into the website via plugin!
Individually customizable team or individual calendars!
Automatic calendar entries and confirmation emails!
Lead Management
Even before the call, the matelso platform shows who is calling – including history, campaign source, click behavior, and shopping cart value. Requests are automatically forwarded, all call data is recorded and evaluated by AI. The perfect basis for CRM, marketing, and sales – without changing systems.
Lead Scoring
Campaign source, click behavior, and shopping cart value at a glance!
Evaluate leads immediately and close deals faster!
All relevant data centrally available for marketing and sales!
Lead Routing
Intelligent routing automatically directs requests to the right contact person!
External forwarding and matelso ServiceCenter ensure maximum availability – anytime, anywhere!
Experts can be consulted at any time – for faster deals!
Multichannel Inbox
All channels converge centrally in a queue!
Teams and experts can be configured flexibly!
No leads are lost – all inquiries are visible!
Marketing / Sales Data
Call Tracking
Inbound call data significantly optimizes online marketing campaigns!
Call conversion tracking creates more transparency in reports!
Direct CRM integration significantly improves lead management!
Marketing Data
Track online and offline leads completely!
Valuable conversions for smart bidding!
The entire customer journey at a glance!
Sales Data
Know the true value of a lead!
Keep track of the entire customer history!
All leads in one central location!
500+ customers
trust matelso
German SMBs are giving away 26% of their business potential! Can you really afford this any longer?
matelso blog
Get the latest articles directly here. Or click on the link to see all the publications and get inspired:
Aircall Alternative: A Direct Comparison of the matelso Platform and Aircall
Summary Aircall and matelso: Two platforms, two philosophies Feature Comparison: What Can the Platforms Do? Comparison of Pricing and Contract Models Privacy and Server Location: Where Is Your Data Stored? Service and Support: How well are you being supported?...
B2B Lead Gen: 7 steps for high-quality B2B leads & a clear process from initial contact to closing the deal
In B2B lead generation, it's often not (potential) demand that's lacking. What's missing is a clean process. Marketing collects campaign data, sales conducts conversations, and somewhere in between, the thread is lost. That's when a good inquiry turns into unnecessary...
Lead qualification on the phone: How AI brings more qualified leads and revenue-relevant success for marketing – matelso Call Scoring AI
More calls (leads) do not automatically mean more revenue. The crucial question is: “Which calls really contribute to revenue—and how can you increase their share?” This article shows how matelso Call Scoring AI, in conjunction with an existing call tracking setup,...
Frequently asked questions (FAQs)
Ihr Titel
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
What's behind matelso?
For over 15 years, our team of around 45 people based in Kaiserslautern has been setting innovative business trends and supporting customers such as the portals Autoscout24 and Immoscout24, the agency moccamedia, the electronics retailer Euronics, the car manufacturer Nissan and telecommunications companies such as Vodafone and Telefonica in optimizing their marketing campaigns and spendings as swell as their sales processes.
What exactly does matelso do?
We create more efficient and better sales, customer care, decision-making and lead management processes.
We ensure greater efficiency
With cloud-based, turnkey technology, we support our customers in setting up more efficient and better processes. In the areas of sales, customer care, business decisions and lead management.
We connect
From the first click on the website to the evaluated lead in the CRM, our software-as-a-service solutions make all relevant data available company-wide, seamlessly and in one central location.
We simplify and improve
With innovative platforms, we massively simplify the toolchain, significantly improve data quality in CRM and actively eliminate data silos within a company.
How many customers does matelso have?
What is matelso's corporate objective?
Our mission is: We love turning data into successful business stories!
We believe in the positive power of data. It creates knowledge about people and thus forms the basis for the success of our customers. Our mission accompanies us every day. It has been the basis for all our MarTech solutions and platforms since our foundation in 2006.
Our goal: We support companies in setting up more efficient and better processes. In all relevant areas: In marketing, sales and customer care, in business decisions and in Lead Management.
Ihr Titel
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
What does Kaiserslautern mean for matelso?
For us as a company, Kaiserslautern has a special significance as a location for innovation. The majority of our colleagues come from the region – including our CEO Frank G. Froux. We also find excellent conditions for further growth here:
- Proximity to universities and colleges
- Contact with many IT and tech companies
- A continuous stream of new ideas and inspiration for our MarTech solutions
We feel so committed to Kaiserslautern as a business location that we are making a forward-looking statement: We have built a completely new HQ for matelso on the Europahöhe – our Inspiration Hub. Since October 2023 we are providing new impetus for the digitalization of companies and are inspired by the exchange with partners, customers and experts. Always with our motto in mind: Turning data into successful business stories!
What products are available from matelso?
We have two main products: Call Tracking specializes in call analyses, while the lead management system matelso platform maps the entire process from the first click on the website to the evaluated lead in Google Analytics 4 (GA4) or Google Ads.
Specifically:
- Call Tracking: Tracks and analyzes incoming calls, often as part of marketing campaigns, to evaluate their performance.
- matelso platform: Maps the entire process of communication (via email, chat, telephone, video call, contact form) and lead management and supports the conversion of potential customers (leads) – including lead scoring, lead nurturing and conversion.
How do I become part of the matelso team?
We are constantly looking for new colleagues for all areas of our company: Apply and come on board!
You can find our current vacancies here: www.matelso.com/en/career/