Marketing Accountability Council (MAC)

Marketing Accountability Council (MAC)

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What Driving Uber Eats Taught Me About Power, Work, and Accountability
How driving to survive sharpened my principles, reshaped my leadership, and exposed the systems we pretend not to see.
 • Jay Mandel
Rewriting The Mythology of Blame and Shame In Marketing
An honest look at how blame and shame distort marketing, what happens when teams confuse control with responsibility, and what we can do to change the…
 • Jacob Sanders
I was charged $150 for $25 of gas; and it made me realize how little control we have over our own money
Surprise credit card holds are more than just an inconvenience; they’re a silent, systemic way of shifting power away from consumers.
 • Jay Mandel
One Purple Sign; Two Broken Systems.
A $19 EZ-Pass charge shows what happens when agencies optimize for enforcement instead of ownership and force people to absorb the friction they…
 • Jay Mandel
Marketing Let Him Go. Real Estate Let Him Lead.
When the System Breaks, You Build Your Own.
 • Jay Mandel
2:49
If Marketing Isn’t Measured on Revenue, Then What? I Got the Answer, Sway!
This article breaks down what executives really mean when they say they want to see marketing's revenue contribution and how marketers can finally…
 • Moni Oloyede
1:41
Thirteen Years, No Half-Stepping: What Jacob Sanders, Big Daddy Kane, and MAC Have in Common
No half-stepping shows up over time
 • Jay Mandel
2:21
Careless People Gave Me PTSD
But Not for the Reason You Think
 • Jay Mandel
When Marketing Becomes Indistinguishable from Fraud
How Personalization, Influence, and Assumed Trust Power Modern Scams
 • Jay Mandel
The Teleprompter Died and So Did CBS News
Tony Dokoupil’s Debut Didn’t Fail. The CBS News Model Did.
 • Jay Mandel
AI Has a PR Problem
The backlash against AI is a mirror, reflecting how far marketing has drifted from storytelling, empathy, and serving real human needs and why audiences…
 • Moni Oloyede
Lost at CES: A Guided Tour of Marketing’s Collective Delusion
Let’s talk about the CES marketing pilgrimage, the annual tech-theater ritual where marketers act like futurists and technologists pretend they…
 • Jay Mandel
When Belief Systems Override Reality
You can’t market to stupid and you shouldn’t have to.
 • Jay Mandel
Can Mamdani and Khan Prove the Public Still Has Power?
Behind the scenes, they mapped forgotten statutes and buried authority. If it holds, New York could become a model for rapid, people-first governance.
 • Jay Mandel
Marketing Accountability Council (MAC)
Marketing Accountability Council (MAC)
Trust is crumbling, attention is collapsing, and consumers are done playing: MAC was built for this reckoning.
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