Substacks recommended by Marketing Accountability Council (MAC)

Recommended by Marketing Accountability Council (MAC)

When your data becomes the product, your choices stop being your own. We’re here to take them back.

Center for Humane Technology is a nonprofit dedicated to ensuring that the most consequential technologies serve humanity. We bring clarity to how the tech ecosystem works in order to shift the incentives that drive it.

Sponsorship Stories

By Michael James Munson

Stories about sponsorship marketing practitioners to inspire others and push the world's most powerful marketing tool forward.

My personal Substack

Zeteo is a new media organization that seeks to answer the questions that really matter, while always striving for the truth. Founded by Mehdi Hasan, Zeteo is a movement for media accountability, unfiltered news and bold opinions.

The Parnas Perspective

By Aaron Parnas

Providing you with the Gen Z perspective on all the issues in the news.

The Experimental Marketer’s Newsletter

Building Marketing Careers That Thrive With Technology (developed by a Marketer, for Marketers)

Worthy for Thirty

By Eric Tash

Where stories of leaders doing good while doing well are told

Misguided: The Newsletter

By Matthew Facciani

Misguided: The Newsletter shares my research on misinformation and explores how social and psychological forces shape our understanding of the world.

Letters from an American

By Heather Cox Richardson

A newsletter about the history behind today's politics.

The Future Does Not Fit In The Containers Of The Past

By Rishad Tobaccowala

Helping people see, think and feel differently about how to grow themselves, their teams and their company

Now I New I Next

By Tobin Trevarthen

Now New Next is a weekly narrative field note for leaders playing the long game in an AI-shaped world.

DesuckifyWork®

We spend about half our waking lives working. Let’s make that time a bit better, shall we?

Playbook Broken

By Marc

Sharp, subversive takes on marketing, AI, and business strategy. Playbook Broken includes deep dives, interviews, and bite-sized insights for people who don’t play by the rules.

My personal Substack

Stories and strategies for purpose-driven growth in a connected world.

Igniting Curiosity: A Chronicle of Firefighting Knowledge

By Jay Mandel

Join a father and son as they explore firehouses, learn about firefighting equipment and techniques from real firefighters, and uncover the secrets behind how fires start and are extinguished. 🔥👨‍🚒

We talk a lot about truth here at MAC—spotting smoke, calling out fire, and staying present when things get uncomfortable. That’s why we’re proud to recommend a channel that lives that mindset, frame by frame. Written in partnership between Gavin and Jay Mandel.

- Marketing Accountability Council (MAC)