FOUNDER RESOURCES

Most founders focus on how to sell their business.

The insights founders wish they had understood earlier - written down clearly, without jargon.

These resources reflect the same perspective Mark brings to every client conversation: direct, practical, and grounded in decades of building, selling, and advising on exceptional exits.

Nothing here is written to impress. Everything here is written to be useful.

SELECTED FOUNDER BRIEFINGS

Choosing the Right M&A Advisor

What actually differentiates advisors beyond track record – and the questions founders should ask before committing to any process.

Difference Between Advisor Models

Why advisory approaches vary more than founders realise – and how those differences influence valuation, control, and outcome.

Five Biggest Lessons Learned

A candid reflection on patterns observed across hundreds of exits – and what founders consistently underestimate.

Forming a Winning Deal Team

How the right combination of advisors, legal counsel, and internal leadership shapes negotiation leverage long before buyers appear.

Hiring the Right M&A Lawyer

Beyond reputation and pitch decks – how to recognise genuine strategic alignment.

The Importance of First Impressions

Why positioning and early messaging influence buyer psychology more than most founders expect.

The Selling Your Business Framework

A structured overview of the stages, risks, and decision points that define a successful sell-side process.

Why Businesses Sell for Less Than They Should

The structural reasons value is lost – and how founders can recognise early warning signs.

The Psychology of Selling – and Preparing for Life After Exit

Ato tn overview of the emotional dynamics of selling and preparing for life post-exit.