Product Feed Optimization Tool – Google Shopping & More | Magelon

Feed Optimization to Maximize Your Sales

Build your own strategy and boost your ROI with the Magelon Feed Optimization Tool

Designed for Google Shopping Ads, Performance Max, and any other ad type or network that uses product feeds

Features

Segments · Magelon
Product Sales/mo Clicks Segment
Nike Air Max 270 834 4,821
Wool Winter Coat 412 2,134
18k Gold Ring 289 1,876
Phone Case X12 1,204 6,043
Cashmere Scarf 198 987
Active: Best Seller High Margin Seasonal

Dynamic Segmentation

Categorize products automatically using real performance signals: sales volume, clicks, and margins. Assign custom labels to Best Sellers, High Margin, and Seasonal items to target each group with precision bidding strategies.


Feed Rules · Magelon
Optimization Rules
Active Transformations
Add Brand Prefix
Capitalize Title
Format Price + Currency
Assign Custom Label
Stock → in stock / out
Applies to
All products · 4,832 items
Feed PreviewNike Air Max 270
title
blue nike running shoes 2024 size eu 42
description
these are good shoes for running outdoors
custom_label_0
(empty)
availability
1
sale_price
89

Precision Targeting

Apply targeted transformations to your feed fields. Capitalize titles, prefix brand names, translate stock flags, and format prices. Toggle each rule and watch your feed update live. Every change applies cleanly across your entire catalog without touching your source data.


Channels · Magelon
Channel Products Segment Image Template
G Google 12,028 default
M Meta 11,940 branded_overlay
T TikTok 4,832 no_bg
S Skroutz 9,876 white_bg
Image Template: dynamic product image overlay applied per channel on export

Streamlined Product Management

Centralize all your product data in one place, making it simple to organize, update, and manage your information efficiently. With everything in one accessible location, you can streamline your workflow, reduce errors, and ensure that your product details are always up-to-date across all channels.


Edit Rule · Magelon
Prepend Brand Capitalize Size Format Strip Store SKU
Field Original → Transformed
title blue nike running shoes eu 42 [AH8050-001]
description good running shoes for outdoors [PROD-5432]
brand nike
custom_label_0 (empty)

Data Perfection

Toggle transformation rules and watch your feed values update in real time. Prepend brand names, fix casing, reformat EU sizing, and strip raw store SKU codes like [AH8050-001] that your platform appends, keeping titles clean and ad ready.


Feed Manager · Magelon
Channel Products Segment Size
Google 12,028 Best Sellers 24.3 MB
Meta 11,940 All Products 22.1 MB
TikTok 4,832 High Margin 9.1 MB
Skroutz 9,876 All Products 18.2 MB
↺ google_feed.xml · click a channel to preview its XML

    

Channels Feed Export

Every channel maintains its own XML feed with a unique field schema. Click any channel to preview the exact XML it will receive: g: namespace for Google, flat fields for Meta, item_id for TikTok, Greek locale fields for Skroutz, all generated from one product catalogue.


GA4 Sync · Magelon
Product Sales Revenue Add to Cart View Item Label
Nike Air Max 270 834 €74,226 1,243 8,432 Best Seller
Wool Winter Coat 412 €61,388 892 2,134 Top Revenue
18k Gold Ring 289 €98,260 345 1,876 High Value
Phone Case X12 1,204 €14,448 2,108 6,043 Top Seller
Cashmere Scarf 198 €18,810 421 987 Seasonal
Add to Cart & View Item synced from GA4 · Labels auto assigned

Sync Google Analytics 4 Data

Pull sales, revenue, add to cart, and view item events from GA4 and map them directly to custom labels. High revenue products get labelled High Value, top selling items become Best Seller, letting you bid precisely based on real commercial performance, not guesswork.


GMC Auto Labels · Magelon
█ >1000 clicks → High Clicks █ CTR <1% → Low CTR █ 0 impr → No Impressions
Product Clicks CTR Auto Label
Nike Air Max 270 12,428 3.8% High Clicks
Wool Winter Coat 8,931 2.9% High Clicks
18k Gold Ring 520 0.7% Low CTR
Phone Case X12 89 0.3% Low CTR
Leather Belt 0 No Impressions

Turn Click Data Into Bid Signals

Import click through rates and impression data from Google Merchant Center and let Magelon apply performance labels automatically. High click winners get boosted bids, low CTR items are flagged for title or image optimisation, and zero impression products are marked for review, automatically, on every sync.


Attributes Map · Magelon
Store Attributes
id
title
price
sale_price
brand
stock_status
product_type
gtin
Feed Fields
g:id
g:title
g:price
g:brand
g:availability
g:product_type
g:gtin

Attributes Mapping

Map your store’s native field names to the exact attribute schema each channel requires. Connect sale_price to g:price (not price), transform stock_status into g:availability, and skip unmapped fields. Magelon handles every translation automatically.


Pricing

Simplify feed management and drive better performance with Magelon!

starting from

€49/month

>View Pricing

FAQ

What’s the relationship between Magelon Feeds & Magelon CSS?
Every Magelon Feeds subscription includes full access to Magelon CSS for each sub-account at no extra cost. However, the two products work independently. You can use Magelon Feeds with any CSS provider, including Google’s own or your own Whitelabel CSS.
How often are product feeds updated?
Source feeds are refreshed every 4 hours. Changes from rules or segments apply immediately. Sync timing to external platforms depends on each platform’s own refresh schedule.
What if I need a channel or marketplace that isn’t listed?
Send us an email. We regularly add new ad networks and marketplaces, and can usually have a new channel available in a short time.
Do you offer a discount for agencies or multi-store merchants?
Yes. Our plans include multiple sub-accounts, and higher-tier plans offer better per-account pricing. If you manage more accounts than our standard plans cover, contact us for a custom quote.
Are there any extra fees beyond the subscription price?
No. Pricing is fully transparent and based solely on the number of products and sub-accounts. No extra costs for clicks, sales, or traffic volume.
Do you offer support?
We provide technical support for Magelon Feeds and CSS integration. We don’t offer campaign management or Google Ads consulting, but we’ll help you get our tools integrated into your workflow.
For further assistance, feel free to contact our team

Send Your Question

Are you an Agency?

Custom plans, team access, and account grouping

Turning Your Product Feeds into a Competitive Advantage

>25m
Products Enhanced
>2000
CSS Merchants
>950k
Clicks Optimized Monthly
>45m
Revenue Generated (2025)