Revised and updated: September 2024, to make more positive, include my own links, and mention how to improve LinkedIn.
Work as if you live in the early days of a better nation.
Dennis Leigh via Alasdair Gray
And then THEY bring friends and the friends bring friends … and then you realize, oh shit, this is a Nazi bar now.
Michael Tager
You can think about leaving Twitter in one of a few ways:
- Do you want to not hang out at a neo-nazi bar?
- Do you want to be part of building a better world?
The negative take on this is accurate. Twitter is literally a nazi bar now: the owner, and his friends, follow, share, and RT literal nazis and fascists. I won’t dwell on that here, but it is real.
The optimistic take is that we can build a better, more decentralized social world. This is ultimately not a “they” problem—yes, someone has to build the protocol and the tools, but also we, the early “immigrants” to the new social frontier, have to labor too. We have to “work as if you live in the early days” and seek out people to follow, filter more manually, etc. That’s not necessarily easy—it means rough edges, more noise, etc. But we’ve done it before (most notably on Twitter c. 2008!) and we can do it again. This can be a moment of optimism and construction—a barn-raising for the 21st century social networks we want to see.
In that spirit of building a better thing together, and dealing with the rough edges in the meantime, here are some tips that have helped me move off Twitter.
Picking a new place
Here’s my current read on where to go first after you’ve decided to start out for new frontiers.
- The most old-Twitter vibe these days seems to be on Bluesky—it has a loooot of politics and news, a decent sense of humor (dril is there, sometimes!), and some growing international traction (with big surges each time Elon endorses fascists in (so far) the US, UK, and Brazil). It’s also got very good discoverability features (about which more below). On Bluesky I’m @lu.is.
- If you’re into the more nerdy side, the Fediverse (aka Mastodon) has you covered. I recommend creating an account on a server that’s specific to your place (like sfba.social or cosocial.ca) or your interests (like fosstodon or hci.social). The server functionality in Mastodon isn’t great (it is telling that the default UX calls it a server and not a community) but it can help you get your footing. On the Fediverse I’m @luis_in_brief@social.coop.
- Threads has a huge number of users, including a lot of “official” accounts for things like news orgs, celebs, and presidential candidates. It also lets you start with your Instagram follows. My sense (from a distance) is that this gives it a somewhat sterile, but positive, feel. Optionally, you can also use Threads to interact with Fediverse—which may be a good way to support decentralized social media even while not relying on it.
- If you use social media heavily for work, consider leaning into LinkedIn. Switch to their “most recent” (sometimes called “top”?) posts to get a much better feed of your follows rather than random people.
Settling in to the new place
- Follow some topics: Once you’ve got an account set up, go old-school and follow some topics.
- On Bluesky, you can do this by using search to find lists like Housing or Ukraine OSINT. Note that lists on Bluesky are waaaaaay more powerful than Twitter lists—they can pick sorting algorithms, use regexp to include only on-topic posts from members of the list, etc.
- On Mastodon, the name of the game is hashtags. I particularly follow and enjoy #Bloomscrolling, #SolarPunk, #LawFedi, #BikeTooter, and #Bookstodon.
- Find some follows! Besides the obvious—follow me! bluesky, mastodon—a few tips:
- On Bluesky search works pretty well (because it isn’t actually a decentralized platform 😬) but you can also try these instructions that scan your Twitter follow list for exact matches on Bluesky. The default client also has a good trending feature (or at least it did when I started; the client’s defaults have changed somewhat since then.) You can also search for “starter packs”—groups of up to 50 people, usually organized around a theme, that you can follow en-masse.
- On Mastodon, try Mammoth as your first client. It is from a variety of ex-Moz folks, and focuses on making sure you don’t start with an empty timeline, so it’s a great client to use on day one. (Once you’re settled in, I highly recommend using Phanpy.social—a genuinely excellent, full stop, social media client.)
Handling the transition
- Small town, not big city: Don’t treat other networks like 2020s twitter, when you were picky about who you followed and humble about who you interacted with. Treat it like 2010s twitter, when we all followed quite a few randos, and said things like “hi” and “thanks for sharing that!” It’s the sociality of a small frontier town, not the big city—and so far I find that mostly endearing.
- Post on Twitter… sometimes. While I was transitioning, I followed the “Xlast” strategy: continue to post on Twitter when that’s important, but do it after you have posted elsewhere, and respond less. However, I rarely bother these days—I don’t know if I’m “shadowbanned” or it’s just that most of my friends have left, but I pretty much always get more interaction (often orders of magnitude more) for the same content on Mastodon than on Twitter.
- Note that, if you do content professionally, Buffer can now post out to Bluesky and Mastodon—probably worth looking into.
- Read Twitter via lists, not algorithms: California neo-urbanists are professionally important to me (because of my work with the California Housing Defense Fund) but have stayed mostly on Twitter. To follow them, I use a Twitter list. This helps me get what I actually want and avoid the elonified algorithm. (That said, more and more urbanists are making the Bluesky switch, so I’m hopeful I’ll be able to dump this soon.)
- Filter aggressively: Mastodon has great filtering capabilities, which makes following a lot of people easier. Bluesky’s filtering is still a little experimental, but shows great promise. Both make my 2020 advice on social media in an election year very relevant.
Things I wish were better
This section used to be fairly long, but I’ve cut it because so many problems have been solved. As of August 2024, I primarily miss two things:
- The AI community is still aggressively on Twitter. What that says about the morality of the AI community (genuinely, not all bad!) is left as a judgment for the reader. I fill the gap mostly with the AI News newsletter.
- By and large, the international and Black American communities are still on Twitter (or at least, aren’t actively on the alternative platforms). This is a deep and genuine loss. Some of the best of the (not so) new generation of Black American political writers, like Jamelle Bouie and Adam Serwer, are on Bluesky, but the platform (like Twitter before it) struggles with brigading and racism.
The “warrior position” of optimism
Optimism is a hard choice to make. It requires what Nick Cave calls “a warrior position” to discard old habits and forcefully build new ones.
That’s particularly true here, where the alternative options are far from perfect—we really are walking away from not just a company, but from humans; and we’re walking towards well-known problems of underfunded feature development, and harder, towards deeply unknown problems of community-centered moderation (or lack thereof). (Or, in the case of Threads, we’re walking towards a different company whose owner also counts an unapologetic fascist as a friend and former board member.)
But if not now, when? if not us, who? Come, raise the barn with me. We can build something that may be rickety and imperfect, but will be ours in a way that won’t—can’t—be true of Twitter.




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