Search has changed, and it's hard to keep up... especially when you're a coach, consultant, or service provider who's already stretched thin. You're wearing all the hats — strategist, marketer, delivery expert, even your own admin team. You don't have a content...
"I want to show up in AI recommendations, but I'm worried about publishing my methodology. What if someone steals it? What if they just execute it themselves and don't hire me?" I hear some version of this in almost every client engagement, and it's a fair question....
You've been creating content for years. You have the credentials, the client wins, the frameworks you've developed from doing this work hundreds of times. You could teach a masterclass on your topic in your sleep. So why does AI keep surfacing people who got certified...
For the past few years, I've been publishing romance novels under the pen name Bailey Seaborn. And over time while browsing the social media & author communities, I noticed a gap that shouldn't exist: nobody was teaching romance authors how the Amazon algorithm...
Most people think about search visibility in terms of keywords — the words and phrases they want to rank for. But the systems that decide whether to surface, cite, or recommend you aren't just matching keywords. They're building a picture of who you are, what you've...
You can't just say something once. Not if you want to be found by people who don't already know your name. Not if you want search engines to understand what you're actually about. And especially not if you want AI systems to cite you as a source rather than summarize...
Here's the question I ask clients before we touch their website: If you could only be found for one thing — and that one thing would fill your pipeline with perfect clients — what would it be? Not what you're capable of. Not what you've done before. What do you know...
Before you build a semantic cluster, name an entity, or write a single pillar post — you need to know if your content will actually show up in search results. Not whether your competitors are talking about your topic. (There will always be competitors.) The question...
There's a reason that the Expertise Foundation, my process for figuring out what you want to be known for, doesn't start from keyword research or competitors. It's the same reason i no longer hand my clients keyword lists. Because the thing that you do differently...
And when they do, they become the source, not you. Within the first ten minutes of a workshop I was leading, two different people, unprompted, said almost the exact same thing: "I don't love the idea of AI crawling my site and using all my content." I hear this a lot....