Evian’s “Nude” bottle, developed in collaboration with Loop Industries, represents a significant advancement in sustainable packaging. This label-free bottle is crafted from 100% recycled PET plastic (excluding the cap) and is fully recyclable, aligning with Evian’s goal to become a fully circular brand by 2025. The minimalist design features embossed branding, eliminating the need for traditional labels and reducing waste.

Loop Industries’ innovative recycling technology plays a crucial role in this initiative, enabling the transformation of low-value and waste plastics into high-quality, food-grade PET resin. This partnership not only showcases a commitment to environmental responsibility but also sets a new standard for sustainable practices in the beverage industry.