About Us

LOOP DFS is the digital financial services subsidiary of the NCBA Group, created to reimagine how money moves, grows, and empowers lives across Africa. As a Pan-African fintech, LOOP DFS builds open, intelligent platforms that connect consumers, merchants, and institutions through payments, credit, savings, and lifestyle experiences - all delivered digitally and seamlessly. Anchored in NCBA’s banking heritage yet driven by startup agility, LOOP DFS bridges formal finance and everyday commerce, using data, AI, and embedded finance to make access to financial services inclusive, borderless, and intelligent. In a continent defined by young entrepreneurs, mobile adoption, and accelerating digital economies, LOOP DFS is shaping the next chapter of Africa’s financial evolution - one powered by connectivity, trust, and innovation.

Our
Vision

To empower Africa’s growth by connecting our people to financial opportunities.

Our
Mission

To ignite financial growth across Africa by offering innovative solutions, crafted by Africans to elevate anyone seeking freedom and advancement on the continent.

Our
Values

Speed and innovation, agility, customer intimacy and collaboration, transparency and inclusion.

What We Offer

LOOP as a lifestyle solution anchored in finance, that seeks to empower Africans with the best way to:

Pay – Affordable, seamless payments across platforms

Invest – LOOP invest with up to 7.3% in Interest

Save – Savings towards your dreams with LOOP Goal

Get Credit – Diverse affordable credit including Term loan, 30-day quick loan, LOOP Flex, Overdrafts

Discover – Curated lifestyle marketplace offering deals and cashback.

How We Do It

Machine Learning &
Analytics

We use advanced data analytics and machine learning to better understand our customers and assess credit risk with greater accuracy. By analyzing behavioral and transactional data, we create smarter credit scoring models that serve both individuals and businesses, even those without traditional financial records. This approach allows us to extend credit more fairly, personalize financial solutions, and grow responsibly across diverse markets.

Product Lifecycle
Management

We manage the complete lifecycle of digital financial solutions, from concept and design to deployment and scale powering products like M-Shwari, Fuliza, MPAWA, and Mokash. Our expertise lies in building and evolving innovative lending, payment, and savings platforms that respond to real customer needs, strengthen partner ecosystems, and advance financial inclusion across Africa.

Leveraging Partnerships that Power Growth

We grow by building strong partnerships that embed finance into everyday life. From agriculture and education to trade and mobility, we collaborate with cooperatives, edtech platforms, OEMs, and mobility partners to make credit, savings, and payments more accessible. Through these collaborations including solutions like LOOP Flex (BNPL) and credit for farmers and riders ,we’re expanding opportunity, driving inclusion, and powering Africa’s growth story.

Digital Marketing and
User Engagement

We leverage digital banking and user-centered engagement to democratize access to financial services across Africa. Our approach integrates technology, data, and design to create inclusive, scalable, and efficient financial solutions. By empowering users to manage, grow, and transact seamlessly, we have built a platform that drives both financial inclusion and sustainable growth across the continent.

Our Heritage

Our 13 years of history enabling digital financial services and financial inclusion across Sub-Saharan Africa puts us ahead of the curve in going after the growing opportunity.

Our Change Partners

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Our Leadership

Our leadership team brings together deep industry expertise, bold thinking, and a shared passion for transforming digital financial experiences across Africa.

Meet the Team
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LOOP is regulated by the Central Bank of Kenya