Our Privacy Policy

We at LocalImpact.com, incorporated as VM Web Solutions Inc. (“us,” “we,” or “our”), respect your privacy, and we are committed to protecting it by complying with this policy (our “Privacy Policy”) and being transparent about our privacy practices.

In this policy, we explain how we collect, use, process, and share your personal information when you communicate directly with us or within our community, as well as when you access and use the websites, applications, and other offerings we provide, including (but not limited to) our affiliate marketing programs and this website, reviewsonmywebsite.com, reviewconnect.io and their related software, websites and web applications (collectively, the “Services”).

When we talk about your “information” in this Privacy Policy, we are referring to personal information about an identifiable individual (which includes personal information that can be used on its own or with other information to identify, contact, or locate you).

Our Privacy Policy applies to anyone using our Services (whether paid or unpaid), but it does not apply to third parties’ privacy practices and policies, except to the extent we use third parties to store or process your data. Third parties that you engage with should have their own privacy policies, which are their responsibility. Please note that businesses using white-labelled versions of our Services are considered “third parties”, and this privacy policy only applies to the information such third parties provide to us for the purposes of processing that information.

If you have any questions, concerns or requests relating to this Privacy Policy, please contact us using the contact information at the end of this Privacy Policy (our “Contact Information”).

The Types of Information We Collect About You & How We Collect Them

To provide our Services to you, we collect and receive the following information:

1. Information About You (That You Provide Directly to Us). When you engage with our Services or communicate with us directly, we collect the information you provide. Examples of the information we collect in these circumstances include: (A) your name, your phone number and your email address when you create an account using our Services; (B) your user name and other information you provide when engaging with us through our support channels or otherwise communicating with us directly; (C) certain payment information (like the last 4 digits of your credit card) when you pay for a subscription to our Services; and (D) your email address when you enable and use 2-factor authentication to access our Services.
2. Information About Your Access and Use of Our Services. We may collect information about when you log in to our Services and how you interact with the Services, which can include information about the Services’ features you use and how you interact with them. For example, this can occur when you report issues with our Services through troubleshooting channels or when you leave a review about us and our Services. We also automatically track certain information about your use of the Services, which you can read more about in the Cookies & Automated Technologies section below.
3. Information You Provide Through Interactive Features. You may provide information to us through interactive features we make available to you. For instance, if we offer you the opportunity to engage with certain software (like Stripe, when you purchase a subscription to our Services) and you provide information about yourself while engaging with that software, your information may be shared with that third-party software and us.
4. Reviews from Third Party Sources. When using our Services, you’re invited to import and request customer reviews relating to you and your business. If you import these reviews, we will collect them (and the information accompanying each review, like the name of the reviewer, where the review was recorded, etc.) and use these reviews to provide our Services to you. We will also send review requests when you use such request functionality offered through our Services, and collect the information associated with these requests.
5. Other Information from Third-Party Sources. We may receive information about you from other sources, such as the software providers you use to access or engage with our Services or the third-party sources you instruct us to collect information from. The information we collect from these third-party sources may include demographic information, contact information (like your name and email address) and information about your profile on those platforms. This information can also include information that identifies your connection type, settings, operating system, browser type, IP address, URLs of referring/exit pages, device identifiers, and crash data.
6. Non-Personal Information. We may also collect non-personal information when we receive information directly from you or from third-party sources. Non-personal information is information that does not directly or indirectly reveal your identity or directly relate to an identifiable individual (such as statistical or aggregated information). Statistical or aggregated data does not directly identify a specific person, and we may derive non-personal statistical or aggregated data from the information we receive. For example, we may aggregate such information to calculate the percentage of users accessing a specific feature of our Services.

We do not intend for children under the age of 18 to use our Services, and we do not knowingly collect information about individuals under the age of 18. If you are under the age of 18, please do not use our Services or provide any information to us. If you believe we might have any information from or about a child under 18, please contact us using the Contact Information referenced above.

More About the Review Information We Collect

As noted above, you’re invited to import reviews onto our platform when using our Services, and you have the ability to send review requests.

When you import reviews from other platforms, you provide us with the ability to collect the information that exists on the platforms (e.g. Google Business Profile) you connect to our Services. This gives us the ability to import the information you want to display through our Services and update the appearance of these reviews (which you control) on our platform. When you connect other platforms to our Services, we collect the information about your profile (and its associated reviews) on that platform; however, we do not collect the login credentials you use to access and operate that profile.

Additionally, if you use our Services to collect reviews from others, we collect the information you provide to us, which typically includes the name and contact information of the person you’re requesting the review from, as well as the review-related information that person provides.

How We Use Your Information

We do not sell your information to anyone for any reason. We use the information you provide for the purpose you intended and as outlined in this Privacy Policy. For example, if you provide us with your telephone number for the purposes of enabling 2-factor authentication, we will only use that information to authenticate your access to our Services, and we will not send you marketing information via SMS simply because you provided your telephone number.

When we collect and use your information, we only do so for the following purposes:

1. To provide the Services to you.
2. To provide customer support and improve the Services.
3. To provide you with the information, products or services that you request from us or our service providers (like Twilio, Mailgun, HubSpot, Drip, etc.).

1. To provide you with notices and information relevant to your use of our Services.
2. To improve our offerings and customer experience.
3. To feature positive feedback (that you have publicly provided) about our Services.
4. To operate and coordinate our affiliate marketing programs.
5. To comply with applicable laws and obligations or to enforce our legal rights.
6. For any other purpose with your consent.

Where you have provided your consent to the collection, use, and transfer of your personal information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, please contact us using the Contact Information (noted above). Please note that if you withdraw your consent, we may not be able to provide you with access to and/or use of our Services and other offerings.

Data Security & Retention

Protecting your information is important to us. That is why we take steps to protect your information from unauthorized access, destruction and misuse. All the steps we take to protect your information will be commensurate with the sensitivity of the information we collect and reasonable in the circumstances.

For example, to help keep your information secure and limit the data we collect, we do not store your payment information on our servers. All payment information is stored on our payment provider’s servers (e.g. Stripe’s servers), and we only have access to limited information associated with your payment accounts (e.g. your name and the last 4 digits of your credit card number, limiting the data to what’s necessary to associate payments with your account).

Additionally, to help protect your data, we will not store your data for longer than we need it unless you agree otherwise or the law permits us to keep the information for a longer period of time. If we anonymize your data, however, you agree we may use that anonymized information as we choose and keep that data for longer periods of time.

In any case and despite our efforts, using the internet is never risk-free. As a result, we cannot guarantee the security of your data, and – ultimately – you use the internet at your own risk.

Cookies & Automated Technologies

We use automated technologies to help us improve your user experience. To do that, we may store your preferences, remember you for future visits to our Services, or otherwise gather information about how our Services are used.

Our automated technologies may include browser cookies, flash cookies, or web beacons, and we may use them to collect information about your devices and internet use.

A cookie is a small piece of data – a text file – that a website asks your browser to store on your device to remember information about you, such as your language preference or login information, which can later be retrieved to identify you when you return to our Services.

For example, we may collect data about the tools and mechanisms you use to access our Services, including your IP address, browser, or operating systems. We may also collect information about your visits to our Services, such as location data, web traffic data and what you do with our Services.

Our automated technologies may also collect information about your online activities over time or on others’ websites, using methods like behavioral tracking. If you wish to opt out of behavioural tracking, please contact us using our Contact Information.

When we use automated technologies (like cookies), the information we collect is generally statistical in nature. Nevertheless, it may include personal information or otherwise be associated with the information we collect, as described in this Privacy Policy.

If you wish to disable our cookies, you can typically disable them by changing your browser settings. In most modern browsers, you can block or delete cookies by clicking Settings > Privacy > Cookies.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.youradchoices.ca.

Before deciding to delete our cookies, please note that some of our cookies are necessary to access the essential features of the Services, and we recommend that you leave cookies enabled. If you choose to disable our cookies, some of our Services’ functionality may no longer be available to you.

When We Share Your Information with Others

We may share your information when one of the following circumstances applies:

1. With Consent. We may share information with others with your consent or to fulfill the purpose for which you provided the information.
2. For Business Purposes. We provide information to vendors and service providers to help us provide the Services to you. Examples of our service providers include hosting or infrastructure providers, our customer relationship management providers, email providers, collaboration tools, Stripe (for payment processing) and other service providers we use to deliver our Services.
3. For Corporate Transactions. We may share information with actual or prospective acquirers, their representatives, and other relevant participants in the event of a merger, a reorganization of our business, or another similar transaction.
4. For Legal Reasons. We may share your information if we believe that it is necessary to comply with any legal obligation or process, such as responding to a government or regulatory request. Likewise, we may share your information if we believe that it is necessary to enforce our rights or the rights of our customers or users.

Who We Share Your Information With

We limit how we share your information, only providing it to the following:

1. Our affiliates, successors or, if we change our business or corporate structure, the ultimate operator of our Services.
2. Service providers and others with whom you consent or otherwise direct us to share your information with.
3. Contractors, service providers, and others that support our business, such as those who provide the software we need to provide our Services to you.
4. Governmental authorities or courts, as required by law, or as is necessary to protect your rights, our rights, or the rights of others.

International Processing, Transferring and Storing Your Information

We may choose to process, transfer or store your information in countries different from where you live, and not all our data is stored in Canada. For example, we store certain data in the United States, which may have privacy requirements that are more or less comprehensive than the privacy obligations applicable to our relationship with you. Nevertheless, we will implement appropriate technical and organizational measures to ensure our contractors and service providers protect your data.

By using our Services or providing your information to us, you agree to us processing, transferring, or storing your information in other countries. You may obtain more information about our international processing, transfer and storage practices using the Contact Information to contact our designated privacy officer.

Retaining & Deleting Your Information

We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, unless the law requires or permits otherwise. We may also keep information for the purposes of satisfying any legal, accounting, or reporting requirements applicable to us.

The length of time we keep your information for will generally depend on the type of information collected, why it was collected, and the sensitivity of the information. If, at any time, you wish to have your information deleted, please contact us.

When we retain information, we may also choose to anonymize your personal information so that it can no longer be associated with you, and we may use such anonymous and de-identified data for our legitimate business purposes.

Accessing and Updating Your Information

We strive to keep the information we collect accurate and current, and we invite you to contact us when your information has changed. Privacy laws applicable to our relationship with you may give you the right to request access to the information we collect about you and often allow you to correct outdated information.

If you wish to access or correct your information, please contact us using the Contact Information. Likewise, please contact us if you have any concerns or complaints about how we use or collect your information.

Please note that we may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Additionally, in accordance with our data retention practices and applicable law, we may destroy or limit access to certain information we collect about you. Nevertheless, we will provide access to your personal information, subject to exceptions set out in applicable privacy legislation. Examples of such exceptions include:

• Information that is part of a formal dispute resolution process.
• Information that is about another individual that would reveal their personal information or confidential commercial information.
• Information that is prohibitively expensive to provide.

If we are unable to provide you with access to your information, we will explain why (subject to applicable law about these sorts of disclosures).

Privacy Practices Applicable to Certain Geographies

There are European privacy laws, including the European General Data Protection Regulation (GDPR), that can apply to you, our customer. To the extent these laws apply, we provide additional rights for our European customers.

With respect to the information that we collect when you use the Services, we are the data controller for that information and our service providers (with whom we share your information) are the data processors. Conversely, if another business uses a white-labelled version of our Services, they are the data controller (responsible for the information they collect), and we are the data processor.

When we operate as a data controller, our lawful basis for collecting information is (a) to fulfill our agreement(s) with you, (b) our legitimate interest in providing the Services to you, and (c) to comply with our legal obligations. In some instances, our lawful basis for processing your information may also be your consent.

If the GDPR applies to our relationship with you, you may exercise your right:

1. to request information about whether and which personal data is processed by us, and the right to demand that personal data is rectified or amended.
2. to request that personal data should be deleted.
3. to demand that the processing of personal data should be restricted.
4. to withdraw your consent to the processing and use of your data completely or partially at any time with future application.
5. to obtain your personal data in a common, structured and mechanically readable format.
6. to contact our data protection officer if there are any questions, comments, complaints or requests in connection with our statement on data protection and the processing of your personal data.
7. to complain to the responsible supervisory authority if you believe that the processing of your personal data is in violation of the legislation.

Additionally, residents of the EEA and Switzerland may file a complaint with a data protection authority.

Any disputes arising out of or related to this Privacy Policy will be handled in accordance with the dispute resolution process indicated in your contract with us that refers to this Privacy Policy, if applicable.

Please contact us (using the Contact Information) if you have any questions about exercising any of the above rights.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page. Should we make any significant changes to our Privacy Policy and how we engage with your information, we will notify you. We also encourage you to periodically review our Privacy Policy to check for updates. The date the Privacy Policy was last revised is identified at the top of the page. Your continued access and use of the Services will be deemed to be your acceptance of this Privacy Policy.

Contact

All feedback, comments, requests, and other communications relating to the Services and our privacy practices should be directed to us using the following information: