Leisy Vidal
Director of Design
Hello, I’m Leisy. With my ten years of experience and master’s degree from Harvard, I’m currently designing native apps and responsive websites while leading design teams at Target.

Recently Featured
Case Studies


Learn how my design team redesigned the user experience for the Burberry app’s “For You” tab.
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Learn how Branding Brand’s design team created the new augmented reality virtual try-on feature for Crocs’ iOS app.
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Learn how my UX teams elevated billions of dollars in sales and held industry leading conversion rates for Target.
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Learn how my designers at Branding Brand added intricate personalization to Madewell’s online shopping experience.
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Learn how Branding Brand's designers redesigned the in-app notifications feature for Burberry's app.
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View my design process for designing a new internal communication hub for 40,000 AAA employees.
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Learn how I created the Core Design System – the agency's first ever design system and UI kit.
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Learn how Piper's accessible and responsive website got developed by Designzillas to sell billions in private planes.
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Trusted by Amazing Brands Over the Last 10 Years






Featured Articles

Design Leadership
Design Ops
How To Establish Department Initiatives to Build a Better, Stronger Design Team

Design Leadership
How To Implement Data Driven Design Methodologies into Your Design Workflows

User Experience
An Introduction to Accessibility for UX Teams

Development
My Favorite VSCode Editor Extensions

Design Leadership
Development
Master List of Front-end Developer Interview Questions

User Experience
The Ultimate Guide to Accessibility for UX Teams
Design Leadership
Design Ops
Design Ops: Master Training Sheet for UX Teams

Design Ops
Development
The Harvard Perspective: Writing Site Build Proposals That Work