About us

If you're looking for a contractor marketing agency that values an unwavering work ethic and carries out honest practices for generating qualified leads, join forces with us! Together we'll take your business to the next level.
About LeadsForward

Meet the DREAM TEAM

We're not in the digital marketing business... We're in the people business! Meet the group dedicated to providing you with top-notch results and customer service.

TREVOR EDDY

Chief Executive Officer
As CEO of LeadsForward, Trevor steers high-level strategy, sales, and team culture, focusing on UI/UX design, analytics, and conversion optimization to maximize lead generation. His leadership promotes operational excellence and a thriving workplace. Outside of work, Trevor enjoys nature and exploring plant-based cuisine to stay energized and inspired.

DEVON EDDY

President
Devon joined LeadsForward in 2018 with his brother Trevor, specializing in analytics and SEO. His background in customer service and management helped him build client relationships and expand the team. Adaptable and strategic, he drives success for LeadsForward and its clients. Devon enjoys outdoor activities and music in Florida.

ALEX BEAUPRE

Chief Operating Officer
Alex is a versatile "jack of all trades," skilled in multiple disciplines from customer service to SEO and team leadership. Since joining LeadsForward in 2019, he has led project management and strategic innovations, significantly boosting client satisfaction. He enjoys outdoor activities and playing guitar in his spare time.

SARAH EDDY

SEO Strategist & Content Marketer
Sarah is an SEO Strategist and Content Marketer at LeadsForward, where she develops SEO strategy, creates high-quality content, and helps clients strengthen their local search visibility. Outside of work, Sarah enjoys reading, walking, watching The Great British Bake Off, and learning embroidery. She loves the Florida lifestyle and spending time outdoors with her husband Devon, their baby girl Skylar, their two cats, Klaus and Kleo, and their dog, Nellie.

SHANNON NIETEN

Project Specialist
Shannon joined LeadsForward in 2018 as a content creator with 10 years of freelancing experience behind her. Dedicated to the team, she quickly moved up into her role as Project Specialist. Shannon is organized, detail-focused, and keeps projects running smoothly. Outside of work she’s a proud mom from Michigan’s Thumb with two kids, Caleb and Emmalee, two rescue pups, Annie and Fiona, and a grand-dog named Bo.

CHRIS ALLEN

Director of Technology
Chris Allen enhances operational efficiency through innovative integrations, automations, and AI-driven solutions. His expertise in programming and technical acumen enable us to optimize processes and advance our system capabilities, ensuring our operations are streamlined and future-ready. Chris plays a crucial role in integrating cutting-edge technology to propel our business forward.

ABDUL MANNAN

Senior Web Developer
Abdul is the Senior Web Developer at LeadsForward. He builds websites with strategy and code. His knowledge of building in a variety of platforms allows him to create highly robust sites that are as functional on the backend as they are beautiful on the front end.

JESSAH MAE COLINA

SEO Team Manager
Jessah is an SEO Specialist at LeadsForward, focusing on guest blog outreach, business listings, and competitive research for backlink analysis and link-building strategies. She is dedicated to delivering exceptional service to clients. In her free time, Jess enjoys watching movies and experimental photography.

MCALVIN BERNARDO

SEO Specialist
McAlvin is a skilled SEO Specialist at LeadsForward, specializing in guest blogging, business listings, and backlink research. He is dedicated to crafting effective strategies to enhance online presence and drive results. In addition to his professional expertise, McAlvin enjoys playing mobile games and watching movies in his personal time.

CAMILLE JOY LASAC

SEO Specialist
Camille works as an SEO Specialist at LeadsForward, boosting website rankings through effective backlink strategies, competitive analysis, and targeted guest blog outreach. She’s really passionate about achieving great results and helping websites stand out online. When she’s not coming up with awesome SEO tactics, Camille loves living a vibrant plant-based lifestyle, getting lost in a good book, and having fun with her two adventurous kids, Ria and Rui.
earl, SEO Specialist

EARL ARROYO

SEO Specialist
Earl is a trained SEO specialist with a strong focus on backlink research, backlink management, and high-quality guest blogging. He is dedicated to helping clients achieve stronger search visibility, better performance, and standout rankings through strategic, ethical SEO practices. When he is not optimizing campaigns, Earl enjoys playing computer games.
trista, Content Specialist

TRISTA SMITH

Content Specialist
Trista Smith is an SEO Content Writer at LeadsForward, joining the team in December 2025. She holds a bachelor’s degree in English and brings over a decade of freelance writing experience. Trista is dedicated to crafting strategic copy that resonates with readers while supporting measurable digital growth. Outside of work, Trista is happily married and values the busy, rewarding life she shares with her three children and one cherished grandchild. She enjoys listening to music, creating artwork, and making the most of sunny days in Michigan.

IVY MONNIE

Integrations & Automations Specialis
Ivy makes all the behind-the-scenes magic happen. She’s the one connecting tools, building automations, and making sure everything flows smoothly so our team — and our clients — can focus on what really matters. If something’s working like clockwork, Ivy probably had a hand in it.


CHARMAINE MABUTI

Integrations & Automations Specialis
Charmaine keeps the systems running like a well-oiled machine. She works behind the scenes to build smart automations and seamless integrations that save time and reduce headaches — all so our team and clients can focus on getting results without the tech getting in the way.
brayam rodriguez - seo campaign manager

BRAYAM RODRIGUEZ

SEO Campaign Director
Brayam Rodriguez is a Local SEO specialist focused on analyzing technical issues and identifying keyword gaps to build data-driven strategies that increase search visibility and generate more qualified leads. Outside of work, he enjoys exploring new experiences, going skydiving, and spending time with his dog and fiancé.

JAKE CASTANEDA

Sales Specialist
Jake brings over ten years of sales and customer service experience to his role, yet considers himself a hospitality professional first. He earns trust by listening intently to each homeowner’s needs and guiding them toward the right solution—no hard sell, just honest recommendations. When he’s off the clock, he’s spending time with his dog.

CARLOS SANCHEZ

Sales Specialist
Carlos moves methodically through every conversation, asking precise questions to uncover what each homeowner really needs. He offers tailored recommendations that match their budget and timeline, then sends a concise confirmation so everyone knows exactly what happens next. Together with Jake and Edwin, they make sure every homeowner feels supported from the first hello through project kickoff.

New Team Member!

LeadsForward Welcomes...
expand a small business with SEO

Our Mission

To generate the highest quality leads for the most driven, highly-rated home-service businesses. We're focused on ensuring our customer's companies grow by generating qualified leads and turning those into lifelong clients. As a top-tier lead generation and contractor marketing services provider, we want to see our partners succeed beyond their wildest dreams and work diligently to make it happen.
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Our Vision

We have a passion for assisting our clients and our team to achieve goals and create freedom for all those impacted. We believe in working alongside hungry local home service businesses to increase revenue through results-driven lead generation and SEO contractor marketing services that have proven efficient and effective.
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Our Story

How the path to superior lead generation began...
  • Trevor 2009

    2009

    Founder & CEO Trevor Eddy, fresh out of college with a degree in Graphic Design, began designing websites for small, local businesses and started developing a passion for marketing and lead generation.
    Viabli

    2013

    After years of freelance web and graphic design, Trevor officially launched his first business, Viabli, a web design and branding agency, going door-to-door selling website and branding packages to B&R companies.
    LeadsForward history - 2016

    2016

    LeadsForward was born when Trevor identified a problem in the home-service industry–contractors competing for low-quality, tire-kicker leads. Then, he discovered an untapped strategy for generating quality inbound leads.
  • LeadsForward history - 2018

    2018

    Brother, partner, and COO, Devon Eddy, joined LeadsForward in 2018, scaling the company from two to a team of 12+, serving dozens of clients across the U.S. This is when LeadsForward started to seriously grow.
    LeadsForward history - 2020

    2020

    LeadsForward doubles down, building a considerable amount of new lead generation websites utilizing the most advanced lead generation technologies while remaining committed to a core family of clients.
    LeadsForward history - 2022

    2022

    LeadsForward integrates a core management team, including a project management team, a friendly and driven sales team, and individuals that comprehend every aspect of providing top-notch lead generation campaigns. 

The impact

See why contractors trust our contractor marketing agency to help them grow their businesses, creating freedom and massive success in their lives.
More success stories
"I started with 100 of my own clients and with the help of LeadsForward I now have over 1000 clients 1 year later and have trippled the income I was making."
Nate Knebl
ProClean Power Washing

Dominate your market and scale your contractor business

Get started with a free demo or chat with the team about your new SEO website design and lead generation needs!
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