The internet has chosen its topic of the day, and apparently it’s Downdetector X. I can’t help noticing how different generations search for different reasons. What I saw people linking to Is X down? Thousands of users report issues accessing Elon Musk’s site (The Independent) Users report issues with accessing social media platform X | … Read more
A quiet morning, a loud trend: Scarlett Moffatt. Sometimes the trend isn’t the story – the reaction is. What I saw people linking to Scarlett Moffatt and her return to the jungle! (ITVX) When does I'm a Celebrity South Africa start? The full episode release schedule and what time it's on (Cosmopolitan) I'm A Celeb … Read more
This wasn’t on my radar at all – until Robert Bush started showing up everywhere. It’s a reminder that the internet isn’t one conversation – it’s thousands happening at once. What I saw people linking to Robert Bush admits offences in Hull Legacy funeral home probe (BBC) Man pleads guilty to preventing lawful burial regarding … Read more
A quick glance at what’s trending turned into a deep breath and a click on Lego World Cup. When a phrase jumps like this, it’s usually because something happened – or someone said something – or both. What I saw people linking to Messi, Ronaldo and Mbappe star in LEGO’s FIFA World Cup 2026 collection … Read more
I noticed Cynthia Erivo climbing the list and decided to follow the trail. I find myself wondering what people are hoping to confirm when they type it in. What I saw people linking to Cynthia Erivo, 39, is chasing a 3:15 marathon – here’s her intense weekly training plan (Women's Health) Wicked superstar Cynthia Erivo … Read more
I clicked one thing, then another, and suddenly Nasa Artemis 2 Toilet was the centre of my screen. Trends are funny – they’re half news, half group chat energy. You can almost feel the collective ‘Wait, what?’ through the screen. What I saw people linking to Watch: How will the Artemis astronauts go to the … Read more
I wasn’t looking for a new obsession today, but Indonesia Earthquake Today Tsunami volunteered. I try not to overthink trends, but I do like treating them as tiny snapshots of what we’re all paying attention to at the same time. What I saw people linking to Tsunami warning lifted after 7.4-magnitude earthquake hits Indonesia (BBC) … Read more
I wasn’t planning to write about what’s trending today, but House of the Dragon Season 3 kept popping up – so here we are. I’m always wary of hot takes, but I do enjoy the first draft of public opinion. What I saw people linking to ‘House of the Dragon’ Season 3 Teaser Sets Rhaenyra … Read more
There are some days when a trend feels like background noise, and some days when it feels like it’s tapping you on the shoulder. Today, that shoulder-tap was Rita Wilson. I find myself wondering what people are hoping to confirm when they type it in. What I saw people linking to Hollywood star Rita Wilson … Read more
I did the classic ‘quick scroll’ and somehow ended up staring at Birmingham Fire like it was a riddle. When something like this spikes, I always wonder what people are really searching for: clarity, gossip, context, or just the comfort of seeing that everyone else is curious too. What I saw people linking to Huge … Read more