About Us

Cultural entrepreneur, creative strategist, and former dancer turned founder. I’m driven by one mission: to reshape how the artistic world connects, communicates, and creates—through tech, storytelling, and bold ideas. I founded Lanced to build the infrastructure our industry was missing—starting with auditions. From major theaters and dance companies to freelance choreographers, we help artistic teams work faster, fairer, and with more clarity. With a background as a freelance dancer and teacher, I now work independently with cultural institutions and creators to elevate their brand, sharpen their strategy, and tell stories that actually move people. Always with a touch of boldness, creativity, and rebellion. 💡 Let’s make artistic work more visible, valuable, and future-proof. 📍 Amsterdam-based I’m passionate about building bridges between the artistic world and the digital future—whether that’s reimagining auditions with Lanced, amplifying movement through content, or guiding institutions toward stronger, smarter storytelling. As Founder of Lanced, I’m building the new infrastructure for talent in the entertainment industry—starting with auditions. From major theaters and dance companies to freelance choreographers, we help artistic teams work faster, fairer, and with more clarity. Previously, I served as Marketing Manager at Henny Jurriens Studio, where I led a full rebrand, introduced new digital strategies, and helped grow the studio’s visibility and reach—cementing its reputation as an international hub for professional dance. I now work independently with cultural institutions, artists, and startups to elevate their brand, sharpen their strategy, and tell stories that actually move people. All with a touch of boldness, creativity and rebellion. 💡 Let’s make artistic work more visible, valuable, and future-proof. 📍 Amsterdam-based