The Future of Festival Programming Starts Here
The International Festival Forum (IFF) is the world’s leading meeting point for music festival booking. In September 2026, it arrives in North America, with the launch of IFF LA.
With an invite list that stretches across the North American festival and outdoor event market, to Canada, Mexico and beyond, IFF LA will bring together 500 of the world’s top buyers and sellers of talent this September.
Backed by leading international booking agencies and supported by top live music organizations, IFF has facilitated millions of dollars in artist bookings and helped launch the careers of globally recognized talent.
This year, IFF LA takes place just steps away from the Sunset Strip’s legendary venues that helped define live music worldwide.
Where Will IFF LA Take Place?
IFF LA will be held at The London, West Hollywood – just moments away from the iconic Sunset Strip.
The London provides the perfect environment for focused meetings, networking and deal-making, with agencies hosting pop-up offices and industry leaders gathering under one roof. Designed to maximize efficiency and connection, the setting allows delegates to conduct months’ worth of business in just two days, all within a vibrant, productive and inspiring setting.
Who Can Attend IFF LA?
IFF LA will launch in September 2026 as an invitation-only event, with delegates representing music festivals, state fairs and major outdoor summer events.
Ensuring the right mix of buyers and sellers of talent are in the room, the first edition of IFF LA will be capped at just 500 attendees, with attendance limited to:
- Talent buyers for music festivals and large scale outdoor summer events
- Booking agents
- A limited number of industry partners
Why Should I Attend IFF LA?
IFF LA will bring leading festival and outdoor summer event promoters and booking agents together in one room.
- Connect with an audience of industry peers and key decision makers
- Discover the next wave of future festival headliners
- Supercharge your festival booking over 2.5 focused days, in-person meetings, face-to-face connections
- A conference program dedicated to festival booking & the agency business
- Expand your network across North America and international festival markets
- Position yourself at the center of the global festival booking community
IFF Daytime
Attendees can expect a mixture of social and structured programming, with a single focus on artist booking that underpins every element.
Expect conference programming dedicated to festival and outdoor event booking, keynotes & workshops, hosted parties and social events, agency pop-up offices, speed meetings and curated networking moments, complimentary lunches, and private meeting space for all delegates.
IFF Nighttime
By night, IFF LA’s showcase schedule will bring the world’s top booking agents and festival programmers together across multiple legendary venues on Sunset Strip.
Programmed in partnership with our agency partners, IFF LA’s curated program will include future festival headliners and fresh, high-impact talent.
These shows are targeted showcases built for decision-makers. Performances will take place in venues where careers have been made for decades – and in front of the exact bookers who can take an artist from intimate venue to festival main stage.