The KWSQA Board is excited to announce Targeting Quality 2026 returning to the Cambridge Hotel & Conference Centre on September 21st & 22nd, 2026.
Call For Presentations is now CLOSED!
We are using Sched to collect and analyze submissions, find out how to submit on our Call for Presentations page. As always, you can find out more on our Speaker Information page. The call for presentations closed Tuesday April 14 2026 at 11:59 pm EDT and our submission committee is reviewing them now.
Early Bird registration is NOW OPEN!
Registration is open giving you an opportunity at the Early Bird discount (available until Sunday July 5, 2026 at 11:59 pm EDT), lock in at early bird prices to stretch your budget further! Check out our Registration page now.
Interested in Sponsoring Targeting Quality?
Check out the Google Form linked on our Sponsors page to apply.
Keynote Presentation on Day 2, September 22nd!
The KWSQA Board is proud to announce João Proença will be delivering this year’s Keynote Limitless Within Our Boundaries.
Overview: “We could accomplish so much more if we had that…”
Sounds familiar?
In this fast changing world of building software, it’s easy to think we can only achieve our goals if we have access to a whole lot of things – that shiny new tool, those cutting edge skills, a group of people with that expertise…
However, sometimes we are so blinded by our lack of options that we fail to see the downsides of having too many of them.
It’s called the paradox of choice. I’ve seen this paradox happening around me my whole life – not just in tech, but in so many other areas: as a musician, as a film addict, in the supermarket… You name it!
This talk is not just about the paradox of choice, but also about how sometimes within the right boundaries is where our most interesting opportunities arise. In fact, magical stuff has been made throughout history when few options were available. Let me share some of those stories that influenced me as a professional, as well as some others of my own! I will show you what it means to be limitless within boundaries and hopefully inspire you to be the driver of the change you want to see!
Bio: João Proença comes from Lisbon, Portugal, and is a Quality Engineer at Ada Health. He has assumed various roles throughout his career in the past 18 years, including quality assurance, development, customer support and marketing. Finding innovative solutions for difficult problems is what drives him the most, so he is always eager to talk about how professionals are overcoming testing challenges around the world. Outside of IT, João is passionate about songwriting, movies and football.


