Refreshing a Skincare Brand Rooted in Nature and Authenticity
Refreshing a Skincare Brand Rooted in Nature and Authenticity The Challenge Amazen Naturals approached Krative seeking a refreshed brand identity that could clearly communicate the purity and integrity of their all-natural skincare line. While the quality of their products spoke for itself, their brand visuals, messaging, and online presence lacked cohesion and didn’t fully capture […]
Creating a Cohesive, Authentic Personal Brand with Lasting Impact
Creating a Cohesive, Authentic Personal Brand with Lasting Impact The Challenge Barb Nangle, a long-time client of Krative, came to us ready for a bold shift. Her existing brand, Higher Power Coaching and Consulting, had served her well, but lacked consistency and cohesion. As her work evolved and her voice became more distinct, Barb wanted […]
Transforming HypnoBirthing Mommy into a Personal, Empowered Brand
Transforming HypnoBirthing Mommy into a Personal, Empowered Brand The Challenge Liz Alleva approached Krative with a clear but complex challenge: she had outgrown her brand, HypnoBirthing Mommy. While the name had built recognition, it no longer reflected her evolving mission or the personal connection she fostered with her clients. Liz wanted to step forward as […]
Building a Brand for Health Equity and Advocacy
Building a Brand for Health Equity and Advocacy The Challenge Co-housed at Southern Connecticut State University and the Yale School of Public Health, CARE aims to improve health in New Haven, focusing on communities most affected by disparities. The brand evolution project began with an in-depth discovery phase to understand the organization’s challenges in effectively […]
Elevating Local Presence for a Boutique Real Estate Brokerage
Elevating Local Presence for a Boutique Real Estate Brokerage The Challenge Patricia Forgione’s Realty Network (PFRN) is a boutique real estate brokerage located in Westchester County, New York, known for its personalized service and deep community ties. With a focus on building relationships and guiding clients through one of life’s biggest decisions, PFRN stands apart […]
Amplifying Voices in Higher Education
Amplifying Voices in Higher Education The Challenge Real Talk is a mission-driven podcast created in collaboration with Southern Connecticut State University’s office of DEI, dedicated to exploring higher education’s role in social justice. The podcast serves as a platform for authentic discussions on current events, student activism, and allyship. Recognizing the team’s passion and aspiration […]
Preserving Brand Identity Amidst Change
Preserving Brand Identity Amidst Change The Challenge Gateway Community College, a cornerstone of the New Haven community, enriches the lives of students from diverse backgrounds through exceptional offerings and opportunities. In 2023, as Gateway became part of the CT State Community College system. Its priority was clear: preserve its distinct identity and community reputation while […]
No Longer a Best-Kept Secret: Elevating Elite Capital’s Brand Presence
No Longer a Best-Kept Secret: Elevating Elite Capital’s Brand Presence The Challenge Elite Capital Management Group, established in 2007, is a pioneer in the financial industry, providing institutional money management services exclusively to credit unions. Despite their expertise, they had not previously invested in branding and marketing. Our collaboration aimed to build a strong brand […]
Developing a Fashion Brand That Inspires Confidence in Women
Developing a Fashion Brand That Inspires Confidence in Women The Challenge Threadspoke is a women’s clothing brand dedicated to inspiring confidence by simplifying outfit choices. With high-quality, timeless styles, Threadspoke’s wardrobe essentials serve as the foundation for every woman’s closet. As a new brand, Threadspoke needed a strong identity that resonated with its target market, […]
Strengthening A Local Airport’s Brand Awareness
Strengthening A Local Airport’s Brand Awareness The Challenge Tweed Airport, located in New Haven, CT, aimed to enhance its brand awareness while attracting both business and leisure travelers. As the exclusive agency for advertising and sponsorship opportunities at the airport, our agency sought to evolve Tweed’s brand and maximize its visibility. The Approach Our partnership […]
