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A Branding, Design, & Marketing firm that Understands Your Unique Story.

Our approach focuses on uncovering your brand’s true essence, enabling us to create solutions that captivate and connect.

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Est. 2010

Founded in 2010, Krative was formed to be a marketing firm with integrity. We do this by adhering to a strategy-first process guided by the intrinsic core values of each brand we work with.

Our Mission

We are dedicated to driving growth through strategic, outcome-focused solutions, partnering closely with our clients to understand their vision, invest in their success, and deliver intentional, research-driven results.

Our Process

We take the time to deeply understand your brand's unique story so we can develop creative solutions and marketing strategies that authentically reflect your company and connect with your audience.

Our Team
is your Team

We are committed to remaining a boutique agency with a small but mighty team. This allows us to have an agile crew of specialists ready to be an extension of your team.

We've been told we "get it".

We take the time to ask the right questions, to listen, to understand the struggles, and most importantly share the enthusiasm for each brand’s vision & purpose.

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Our Story


Krative® is a branding agency that was founded in 2010 by Rick Callahan with the mission of creating a marketing firm that operates with integrity. Our agency’s primary focus is on using brand strategy to uphold the core values of our clients’ organizations and create brand identities, websites, and other marketing collateral that truly resonate with their target audiences.

Our agency has been recognized by Clutch for multiple consecutive years as a top branding and marketing agency and is also acknowledged as a top LGBTQ-owned branding agency nationally.

As a full-service creative agency, we specializes in brand strategy, offering effective solutions to help various organizations brand and market themselves authentically.

Our approach is characterized by a high level of passion and a deep commitment to understanding and sharing the vision of each of its clients.

Rick Callahan

Founder / CEO

Rick Callahan is an entrepreneur dedicated to growth. He started his first business at the age of 22 in a sublet office within a manufacturing facility in Meriden, CT. Today, he

is the founder and CEO of Krative – a branding, design, and marketing agency in the heart of New Haven, CT. As Krative’s CEO, he is often seeking the next big opportunity for Krative. He currently serves as the lead brand strategist and consultant for Krative’s client engagements.

  • In 2010 Rick founded the Sprout Internship Program, a competitively sought internship program modeled after trade apprenticeships.
  • From 2014-2016 he created and ran the Let’s Grow My Biz Workshop Series that offered business growth insights to entrepreneurs, business owners, and decision-makers.
  • In 2019 he was selected to be the Entrepreneur-In-Residence for the New Haven Free Public Library (NHFPL).
  • In 2022 Rick was inducted into the Gateway Community College Foundation’s Hall of Fame.

Check Rick out on Social Media for more advice on navigating the world of business and marketing.

KELLY V.

FIRST IMPRESSIONS OFFICER

JON M.

OPERATIONS 
SUPPORT

DEDICATED SPECIALISTS

Sometimes we have to call in the cavalry. With specialized skills, dedicated talent, and a focus on project success, our dedicated specialists are crucial to the fulfillment of effective strategic solutions.

Connor
Designer
Andrew
Digital Development Consultant
(From Sabetta Consulting)
Samantha
Brand Portrait Photographer
(From Samantha Annette Photography)

Interested In Being Part of the Krative Team?

Our aim is to have a dynamic and specialized team in which each person brings the best version of themselves to their work. If you are passionate about helping visionaries to define, establish, and grow their brand – or if you love the work involved in researching, planning, and implementing marketing strategies to help various organizations to achieve their vision – then please apply to the available positions listed.