On Brand

On Brand

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You Are the Brand Now
The rise of the personal brand and what it means for everyone working today
 • Kira Klaas
💲 How to Explain Brand to Finance
Why brand building is the compound interest strategy for growth
 • Kira Klaas
Who Really Creates Trends? (Pinterest Predicts is here)
Is Pinterest Predicts a self-fulfilling prophecy? The drop is here—and so are my thoughts :)
 • Kira Klaas
How to Say No When You Work in Brand
A how-to guide to help you be more strategic ♟️
 • Kira Klaas
📎 How to Build Customer Personas (& Template)
Sometimes it's worth revisiting the basics (and who doesn't love a Notion database?)
 • Kira Klaas
Building brand norms in the age of AI
And takeaways from the Adobe MAX conference
You Hired a PMM, Not a Brand Strategist
Here's why that distinction matters for your startup
 • Kira Klaas
📎 How to Use AI in Brand | Part 2: Building Brand Foundations
How to get more than boring dreck out of LLMs!
 • Kira Klaas
📎 How to Use AI in Brand | Part 1: Using LLMs to Understand Your Audience
Stop guessing what your customers want, use AI to find out
On Brand
On Brand
A newsletter on translating brand to business, brand-led growth, and building buy-in.
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Resources
Notion Templates
Brand for Growth-Stage Leaders
My Maven course
Brand Marketing Deep-Dive
My Reforge course
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