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Diary of a Brand
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Diary of a Brand: A24
Turning an indie movie studio into a multibillion dollar brand
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Your brand guidelines are not enough
Oct 24, 2024
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Michelle Wiles |EmbeddedBrands
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How long does it take to turnaround a brand?
Apr 14, 2025
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Michelle Wiles |EmbeddedBrands
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How Sol de Janeiro became the top selling brand at Sephora without selling makeup
Feb 25, 2025
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Michelle Wiles |EmbeddedBrands
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What comes after quiet luxury?
Apr 30, 2024
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Michelle Wiles |EmbeddedBrands
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Diary of a Brand: Gentle Monster
How to build a memorable brand
Jan 13
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Michelle Wiles |EmbeddedBrands
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Diary of a Brand: Moncler
The playbook for turning a functional product into a luxury good
Oct 29, 2025
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Michelle Wiles |EmbeddedBrands
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First comes the innovator, then comes the innovative marketer.
Product-led vs. Marketing-led companies
Oct 12, 2025
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Michelle Wiles |EmbeddedBrands
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The Art of Destination Making
Tourism strategies from Iceland, Banff, and Saudi Arabia
Oct 6, 2025
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Michelle Wiles |EmbeddedBrands
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Van Leeuwen and the art of not advertising
How to scale your brand without ads
Sep 14, 2025
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Michelle Wiles |EmbeddedBrands
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Diary of a Brand: Luckin Coffee
Nothing lucky about it: How Luckin Coffee brewed the turnaround of the century using data
Sep 9, 2025
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Michelle Wiles |EmbeddedBrands
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Your brand can stand for two things at once
That’s where the challenger brand opportunity is
Aug 10, 2025
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Michelle Wiles |EmbeddedBrands
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A tale of two acquisitions
What can Rhode’s new owners learn from Kylie Cosmetics?
Jun 7, 2025
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Michelle Wiles |EmbeddedBrands
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With influencers, go small to go big
Targeted gifting beats mass seeding
May 12, 2025
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Michelle Wiles |EmbeddedBrands
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Embedded Brand Strategy
Read by CEOs who want to build strong brands, and marketers who want to think more like CEOs.
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