The Psychology of Online Shopping: How We Make Decisions It is 11 PM on a Tuesday night, and you are scrolling through products on your phone, adding items to your cart. Maybe it is a journal book in Sri Lanka you have been eyeing for weeks, or perhaps it is something you did not even know you needed until five minutes ago. Before you realise it, you have spent an hour browsing and your cart total has climbed higher than you intended. Sound familiar?...
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