The Business of Food
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How to be a founder led brand without a big budget or agency
Why influencers don't work and what normies can do for you
Jan 14
•
Jennifer Barney
8
1
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The 2026 Playbook: What’s Actually Changing in Food & CPG
Every January, the industry gets flooded with predictions.
Jan 7
•
Jennifer Barney
4
4
1
Best of 2025
Happy New Year’s Eve everyone.
Dec 31, 2025
•
Jennifer Barney
Price sloping and Amazon suppression: welcome to modern retail
The pricing mechanics behind grocery shelves and winning the Buy Box — and a little bit about me!
Dec 24, 2025
•
Jennifer Barney
2
If you're turning 30 you're probably doing social wrong
Forget what worked before — here's what the data actually says about creators, commerce, and growth for food & beverage brands.
Dec 17, 2025
•
Jennifer Barney
6
1
Launching on Amazon and guessing sales numbers?
Get my Amazon Competitive Estimator ⤵️
Dec 10, 2025
•
Jennifer Barney
4
2
2
How to win the 2026 category review
Get my pricing calculator ⤵️ and bring your winning promo performance and plan
Dec 3, 2025
•
Jennifer Barney
5
4
Why your products aren't selling. Consumers are already telling you everything—in their own words—for free
I have an easy exercise for you this week while you digest your Thanksgiving meal
Nov 26, 2025
•
Jennifer Barney
16
6
5
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