Think back to how WooCommerce looked at the start of 2025. The accessibility landscape was uncertain, AI felt like a distant promise, and the idea of bringing more features into core was still taking shape. A lot has changed since then.
This year has been one of the most rewarding of my career, both professionally and personally. I want to share the highlights: what we accomplished as a team and what happened in my life outside of work.
Keep readingThink back to how you analysed user feedback two years ago.
For me, running Iconic (my WooCommerce plugin company which I later sold in 2021), it meant opening dozens of browser tabs: GitHub issues, Reddit threads, support tickets, forum posts. I’d spend entire afternoons copying user feedback into spreadsheets, trying to identify patterns that would shape our plugin roadmap.
It was necessary work, but exhausting. And I always wondered: what patterns was I missing in the noise?
— Helen Keller