| Popular Magazines/News | Trade/Professional | Scholarly/Academic | |
|---|---|---|---|
| Purpose | To inform and entertain | To apply information; to provide professional support | To communicate research and scholarly ideas |
| Author | Journalists, Freelance writers, Essayists, Bloggers | Practitioners in the industry and field, occasionally scholars translating research to practice | Scholars and academics at research institutions |
| Format | Magazines, Newspapers, Blogs | Trade journals and trade magazines | Academic journals |
| Audience | General public |
Practitioners in the field [Note: useful to students researching application and professional practice] |
Other scholars, students researching the latest research |
| Frequency | Daily, Weekly, Monthly, Bi-Monthly | Weekly, Monthly, Bi-Monthly, Quarterly, Semi-Annually, Annual | Quarterly, Semi-Annually, Annual |
| Examples | Forbes, Wall Street Journal, Economist, Time, Buzzfeed | AdAge, Harvard Business Review, Oil & Gas Journal |
Journal of Accounting Literature, Marketing Research |
