Scaling Qualified Leads for EdTech Brand
Project Overview
Prepzee is a leading EdTech platform offering certification and upskilling programs in Cloud Computing, DevOps, Artificial Intelligence, Data Engineering, and emerging technologies. The project focused on scaling high-quality lead generation through strategic Google Ads campaign management, audience targeting, and performance optimization. The objective was to strengthen digital visibility, improve campaign efficiency, and generate scalable growth for highly competitive certification programs.The Challenge
Prepzee operated within the highly competitive EdTech and professional certification industry where cost-per-click and cost-per-lead were consistently high. Existing campaigns attracted broad and low-intent traffic, resulting in inconsistent lead quality and fluctuating conversion performance. Landing pages were not fully optimized for conversion, while campaign structures lacked audience segmentation and keyword precision needed to scale efficiently.
The Solution
A highly targeted Google Ads strategy was implemented focused on intent-driven keyword targeting, audience segmentation, negative keyword optimization, and conversion-focused campaign structuring. Search campaigns were optimized with improved ad copy, stronger CTAs, and optimized bidding strategies. Landing pages were enhanced for better conversion performance, while continuous campaign monitoring and optimization helped scale high-performing certification campaigns in AI, Cloud, and Data Engineering.
The Results
The campaigns delivered strong improvements across clicks, impressions, and conversions. Clicks increased by approximately 231%, impressions grew by over 123%, and conversions improved by more than 502%. Advanced audience targeting and continuous optimization significantly improved lead quality while maintaining scalable growth and stronger campaign efficiency.
Service Details
We developed and managed a performance-driven Google Ads strategy designed to generate high-quality leads for Prepzee’s certification and upskilling programs while maximizing campaign efficiency and conversion growth.
Google Ads Management
Complete Google Ads campaign management was implemented to improve visibility, engagement, and lead generation for highly competitive certification programs.
Search Campaign Optimization
Campaign structures were optimized using intent-driven search queries, audience targeting, and data-driven bidding strategies to maximize qualified lead acquisition.
Landing Page Optimization
Landing pages were redesigned and optimized to improve user experience, conversion flow, and lead submission performance.
Ad Copy Optimization
Ad headlines, descriptions, and CTAs were continuously refined to improve click-through rates and engagement.
Audience Segmentation
Campaign audiences were segmented based on course interests, search behavior, and qualification intent to improve lead quality and conversion efficiency.
The Results
- Clicks Increased by 231%
- Impressions Increased by 123%
- Conversions Increased by 502%
- Improved Lead Quality & Audience Targeting
- Stronger Campaign Scalability
- Better Conversion Efficiency Through Optimization
Traffic Stats
Results Achieved
More Projects
Strategic Learning Clinic
Strategic Learning Clinic is a Montreal-based educational support and cognitive learning center specializing in personalized programs for ADHD, Dyslexia, Executive Functioning, Reading Intervention, Writing Skills, Math Support, and learning difficulties.
Mamta Shrivastava Kitchen
Mamta Shrivastava Kitchen is a heartfelt culinary venture led by Mamta Shrivastava, focused on bringing the comfort of homemade Indian food into the digital world.
Pantum India
Pantum India is a growing printing solutions brand offering reliable and cost-effective monochrome laser printers and multifunction devices for homes, small businesses, and offices.
Monsieur Drain
Monsieur Drain is a drain cleaning and plumbing service provider operating in bilingual service regions.
ITG India
ITG India is a leading industrial automation and embedded solutions company offering industrial computers, industrial networking solutions, AI-powered automation systems, and enterprise technology products across India.
Prepzee
Prepzee is a leading EdTech platform offering certification and upskilling programs in Cloud Computing, DevOps, Artificial Intelligence, Data Engineering, and emerging technologies.
Big Bang 360
Big Bang 360 is a global digital transformation and cloud consulting company specializing in ERP, CRM, cloud consulting, and business automation solutions.
Le Bouquet
Le Bouquet is a premium flower delivery brand based in Montreal, Canada, specializing in same-day flower delivery, bouquets, roses, sympathy flowers, funeral arrangements, and seasonal floral collections.
Saymemo
Saymemo is a pioneering technology platform designed to bring a variety of services directly to the customer's doorstep. The platform caters to an extensive range of services, including beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting, and more.
Pizza73
Pizza 73, founded in 1985 in Alberta, has grown into a beloved brand with over 85 stores across Western Canada. Known for its affordable, quality pizzas and innovative customer service, Pizza 73 was the first in Alberta to implement a Central Call Centre, revolutionizing order processing and delivery speed.
Spectrum Supplements
Spectrum Supplements is an online supplier of vitamins and supplements, catering to families with special needs children and people of all ages.
KPI Digital
KPI Digital specializes in delivering comprehensive digital solutions, focusing on data analytics, digital transformation, and performance optimization.
The Rug District
The Rug District is one of the fastest-growing online rug stores, boasting a collection of over 180,000 rugs from top brands worldwide.
Jigsaw Jungle
Since its inception in 1994, Jigsaw Jungle has been a go-to destination for puzzle enthusiasts across North America.
India Art Villa
Indian Art Villa is a prominent manufacturer, exporter, and supplier of a diverse range of copper, brass, bronze, steel, and silver-plated products.
Stoked Oats
Stoked Oats is a Canadian company that specializes in creating healthy, convenient, and delicious oatmeal products.
S3TKoncepts
S3TKoncepts is a leading provider of innovative technology solutions, specializing in software development, IT consulting, and digital transformation services.
The Natural Food Store
The Natural Food Store is a leading provider of organic and natural food products, offering a wide range of healthy options for conscious consumers.
Career Launcher
Career Launcher Aundh Pune is a premier educational institution offering coaching and guidance for various competitive exams, including CAT, GMAT, GRE, and more.
Vaxi Buddy
VaxiBuddy Maintaining accurate and up-to-date vaccination records in a busy pediatrician's office can be a daunting task. To address this challenge, we developed VaxiBuddy, a SAAS-based ERP practice management software designed to streamline the management of patient vaccination records
Ride Every Stride
Ride Every Stride is a comprehensive platform designed to support runners of all levels, offering personalized training plans, expert coaching, and a vibrant community.
Kodiak Saunas
Kodiak Saunas is a premium sauna manufacturer based in Canada, specializing in high-quality, eco-friendly sauna solutions.
