iThemerOptimizing footers, headers, and meta descriptions of a website is a good technique. But are you overlooking images?
If yes, no doubt traffic to your website is also affected. So, then start optimizing them for SEO.
Visual elements on a website speak louder than the words used. We use the technique of adding title Texts to make them able to be used for SEO.
Let’s start off with the basics.
What Are Alt Texts?
Alt Texts is basically the description of images which is shown even if the image is not loaded properly on a web page.
They are combinations of words that tell what the picture is about and what is its function on the webpage. They help us to boost the SERPs just like this casino has done and also facilitate people to grasp the importance of pictures on a webpage.
Benefits Of Alt Texts
Alt Texts have various benefits when utilized properly for the description of the used image.
Adding Alt Texts to your site ensures that your website is accessible. Visually impaired people use screen readers to assist them.
If you don’t add Alt Texts screen readers won’t read pictures for them and they will be of no use for these users. Adding Alt Texts ensures that screen readers read your images to the people with visual complications. So Alt Texts enhance your website accessibility.
Images sometimes can be used as buttons on websites if you have written proper Alt Texts to them.
Also, there are chances that we have to use simple pattern pictures that have no meaning so it is advisable not to add Alt texts to them.
How Alt Texts Affect SEO?
With the passage of time, there has been a greater improvement in Google’s recognition of visuals used on websites but still, there is a limitation on their recognition as Google is just like any other machine with a chance of making mistakes.
So in this case Google needs human assistance to get known visuals exactly what they are. And we assist Google in the form of adding Alt Texts to our images.
Adding Alt Texts to your images help you to optimize them and have a good effect on SEO policy. Other than that it must be done to get a good Google search rank
You can check the changes brought by its use using a rank checker tool as well.
Writing Alt Image Texts
Some tips must be kept in mind when writing Alt Texts.
Firstly they must be relatable to your picture. Writing specifically about the given picture would mean that you have written good Alt Texts to your picture.
Try to use short descriptions for images because most screen readers don’t read the complete Alt text. So it is advised to write short Alt texts so they can be understood by users with complications.
Usage of target keywords ensures that you will have a better keyword rank. Image description containing keywords makes up a good Alt text.
It is wise not to use words like ‘picture of’ or ‘image of’ as they take up space and you will limit the character length.
If your website is operating in more than one language then it is advised to translate Alt text into other used languages as well.
Adding Alt Text To WordPress Images
Alt-text is a simple concept and adding them to WordPress images is also easy just like remembering the domain name of a website.
There are several steps involved in this process, which will help you to add Alt text to WordPress images. The steps are listed below:
Login
First of all, you have to log in to the website owned by you. Then move on to the website’s dashboard.
Open The Post/ Webpage
Now you have to open the page or post which you want to edit.
Select The Image
Now you have to select the image from the opened web page or post. Once selected click the image to open it. The image will be in the block tab of the sidebar.
Write Alt Text
Now you have to write the Alt text to the selected image.
Keep in mind that the Alt text here should be related to the image and it should explain the image clearly.
Update
It is the last step involved in adding Alt text to the image in WordPress. You just have to click the update button to save the Alt text you have written against the picture.
And there you are having Alt text to the image in WordPress.
Conclusions
Optimizing the visuals should never be overlooked. Once you added Alt text to images you can always optimize them for SEO. It will improve user experience and enhance web accessibility as well. So do try it for your website.
Hope you enjoyed reading it!