Research HUB
Research underpins and informs our work to bridge the gender gap in media and public discourse. We monitor trends, track representation and develop and promote practical, evidence-based pathways to advance equality in both media and politics. Learn more about the data and its implications below.
Media Monitoring Research
Is it true? Does “what gets measured get done”?
That was the impetus for our Gender Gap Tracker, which measures in real time the ratio of women vs men being quoted in Canada’s most influential news outlets.
Media Monitoring Research
Using Big Data Analytics to Incentivize Behaviour Change in How Canadian Journalists Represent Women: Impact & Accountability Report (2019) with Simon Fraser University
This report describes the impetus for, and preliminary impact of, the Gender Gap Tracker, an analytics tool that seeks to measure, in real time, the gender of those quoted and featured in Canada’s most influential news media. The focus of some news stories dictates who must be quoted – the government minister or CEO making […]
Women in Politics Research
Canadians Want Action on Gender Parity in Politics
New research shows Canadians overwhelmingly support equal representation in politics, but give governments and political parties failing grades on progress so far. Canadians have long seen gender equality as a defining value of our democracy. But recent polling conducted by Abacus Data for Informed Perspectives reveals a sharp disconnect between Canadians’ commitment to parity and […]