Industry's Best Concierge Health Coaches
We are Doug, "The Formulator"
and Hilary, "Ms. Natural olympia"
And we have the perfect, tailor-made programs that ignite transformative health changes.
Join thousands of doctors, athletes, and high performers who have transformed their health through this legendary, proven system.
If you want to achieve some quick wins before committing to the entire concierge program, you can purchase the
What’s included in “Reta 1 month” program:
1 Vial Retatrutide Peptide, Custom Healthy Habits Tracker App, making it easy to eat healthier.
All supplies, videos and support to get immediate results.
Select your package:
To Apply, Contact Doug & Hilary's EA, Marissa: ea@theformulator.com
Ultimate Consult
$1,500 one-time Cost
($3,000 value)
See Package Details
This comprehensive fitness program is crafted by Doug the Formulator, drawing on his vast experience in mindset, nutrition, exercise, and supplement design. It’s ideal for those seeking a tailored fitness regimen based on detailed lab analysis, applicable to anyone from professional athletes to health-conscious, high-performing individuals like CEOs and entrepreneurs.
Doug will assess over 200 health markers, identifying nutrient deficiencies, health risks, and areas of strength. He’ll provide recommendations suited to your unique goals, along with a custom supplement plan, without relying on TRT, hormones, or other prescription drugs. This approach aims to enhance your health, fitness, and longevity naturally.
INCLUDED IN Ultimate Consult
- Comprehensive bloodwork analyzing 200 biomarkers
- One Time Custom Supplements
- Custom Health Packs, including Digest-A-Meal enzymes, probiotics, protein powders, and more, delivered to your door.
- Personal consultation with Doug on your blood work and health goals
Participants often re-enroll in this program several times a year, maintaining their health with Doug’s guidance between lab analyses.
Clients get option to pay for monthly customized paks and other supplements until next bloodwork.
TO GET STARTED SEND AN EMAIL TO EA@THEFORMULATOR.COM AND WE WILL GET YOUR BLOOD ORDERED AND CONSULT SET UP.
Diamond Program
$7,500 for 6 Months ($18,000 Value) or $1,500/month -- Per person
See Package Details
This all-encompassing F.I.T.N.E.S.S program includes everything from initial blood tests to monthly consultations, tailored program design, and a comprehensive suite of supplements (capsules, packs, chewables, and powders) at one monthly cost.
Starting with detailed bloodwork, Doug and Hilary will conduct a video call to discuss your results and other vital data to craft your personalized FITNESS plan. They’ll help you develop a Health Identity Trait, similar to what they’ve done with elite athletes and CEOs, ensuring a solid base for your commitment.
Based on your unique needs, you’ll receive nutrition advice and custom supplement packs created from your lab results, covering all your vitamin, mineral, and herbal supplement needs. This program guarantees you’ll know exactly which supplements you need, confirmed by lab results.
Expect weekly email check-ins and monthly Zoom calls with Doug, Hilary, and fellow Diamond participants for continuous inspiration and accountability.
INCLUDED IN DIAMOND PROGRAM
- Comprehensive bloodwork analyzing 200 biomarkers
- Monthly custom supplements
- Custom Health Packs, including Digest-A-Meal enzymes, probiotics, protein powders, and more, delivered to your door (INCLUDES DISCOUNTED RATE ON PEPTIDES)
- Personal consultation with Doug on your blood work and health goals
- Exercise and nutrition plans from Doug for men and Hilary for women, focusing on fitness, agility, and body shaping, accessible via a custom app.
- Quarterly full nutrient blood panels, with easy-to-understand reports showing progress.
- Monthly group Zoom calls with Doug and Hilary to discuss progress, mindset, and any desired supplement adjustments.
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Access to Doug and Hilary’s exclusive online nutrition and exercise programs for comprehensive body sculpting and strengthening.
TO GET STARTED SEND AN EMAIL TO EA@THEFORMULATOR.COM AND WE WILL GET YOUR BLOOD ORDERED AND CONSULT SET UP.
Platinum Program
$50,000/year ($100,000 Value)
Or $5,000/month -- per Family
See Package Details
The Platinum Program is the pinnacle of personalized health and fitness, tailored by Doug and Hilary for CEOs, executives, and top athletes globally. This elite, highly sought-after package offers comprehensive, in-person consultations and testing twice a year at your choice of location, including Arizona or Las Vegas. Doug introduces advanced testing and motivational insights, including live blood analysis, arterial health scans, and body composition assessments, to craft a detailed health plan.
Participants benefit from a holistic approach, starting with the creation of a Health Identity Trait, critical for sustained commitment and success. Personalized nutrition and custom supplement packs are designed based on thorough bloodwork and other diagnostic tests, ensuring you receive precise supplementation for your needs.
included in PLATINUM PROGRAM
- Comprehensive bloodwork analyzing 200 biomarkers
- Monthly custom supplements
- Custom Health Packs, including Digest-A-Meal enzymes, probiotics, protein powders, and more, delivered to your door (INCLUDES ALL PEPTIDES AS A PART OF THE PROGRAM)
- Personal consultation with Doug on your blood work and health goals
- Exercise and nutrition plans from Doug for men and Hilary for women, focusing on fitness, agility, and body shaping, accessible via a custom app.
- Quarterly full nutrient blood panels, with easy-to-understand reports showing progress.
- Weeklly/Bi-Weekly group Zoom calls with Doug and Hilary to discuss progress, mindset, and any desired supplement adjustments.
- Access to Customized Protocols for Nutrition and Exercise Programs
- New access to high-quality peptides, guided by Doug and his team.
- Full support from Doug's extended team, including medical doctors, chiropractors, and trainers.
- Nutrition/exercise protocols
Family Package
- Valued at over $100,000, available for $50,000/year.
- Includes all program benefits for two adults and customized supplements for children in the home.
This program represents significant savings and is designed to meet the highest standards of health optimization. Schedule an onboarding call to tailor the program to your individual needs and inquire about individual pricing options. The Platinum Program is for 2 adults and children in the home. Extremely limited availability and many times there is a waiting list.
*We highly encourage this program to include you and your partner. Embark on your health journey together!”
TO GET STARTED SEND AN EMAIL TO EA@THEFORMULATOR.COM AND WE WILL GET YOUR BLOOD ORDERED AND CONSULT SET UP.
Having Worked With
RUSSELL & COLLETTE BRUNSON
ALISON & JARED PRINCE
DAVID & JULIE MELTZER
DR. BEN HARDY
TONY & CYNDI DISILVESTRO
MIKE SALGUERO
MYRON & TONIE GOLDEN
Author, Entrepreneur, Business Coach
Hear what top entrepreneurs, Athletes, and elite biohackerS haVE to say about how this program changed THEIR lifeS!
They started with the basics and made sure we were able to make the lifestyle changes needed before moving on. They customized our vitamins from our blood work along with every aspect of our exercise and nutrition. They always are responsive and make use feel comfortable while pushing us just enough.
We love the results so much that we referred our family and friends. If you want more high-performance moments as a couple while increasing your longevity and health, this is the program for you. The “couple” aspect is a game changer and makes this program so much better than any other. Having both Doug and Hilary working on our health together, even though we have different needs, is the magic. Both of them work synergistically with us to make us feel comfortable and confident on our health plans.
After 4 months, I thought they must be magicians because my blood pressure not just normalized but went to anti-aging levels. I told them that my cholesterol never changes although it is high, and the last time I improved my diet for months, it actually went up. They smiled and just said to trust the process. After the next blood work, I was amazed because for the first time, my Cholesterol and heart disease risk numbers were much lower.
I’ve also increased my strength, lost body fat, and improved my shape. Now, my wife and daughters are on the program and it brings us even closer together because we are on the same page with our health identities. Prioritizing your health and hiring the Formulator & Ms. Olympia is the best thing any high achieving couple should do.”
"I’ve always prioritized my health and performance, but most concierge coaches and doctors pushed drugs like Adderall and TRT as the ‘next level.’ It’s easy to assume that’s the only way—until you meet Doug and Hilary. They took a completely different approach. With advanced bloodwork, strategic nutrition tweaks, and customized whole-food supplements, they optimized my energy, focus, and mental clarity—naturally. The result? I’ve been able to write more bestselling books, lead my family at a higher level, and help entrepreneurs scale with greater vision and execution. If you want peak performance, longevity, and productivity—without shortcuts or side effects—Doug and Hilary are the real deal."
With this experienced couple on your team,
and you’ll come away saying, “I’ve never felt better.”
This powerhouse couple gives you exercise, nutrition, and so much more. They focus on:
Work with “The Formulator” and "Ms. Natural Olympia" to reach peak performance in your hobbies, business, and family life.
A fitness mindset that will inspire
you to get through challenges
Asking your body what it needs
through testing
Health and nutrition that
begin with the cells
Tracking your health
for long-term success
Effective exercise programs that
push you to the next level
The personal attention
you need to succeed
Doug Grant was the first nutritionist hired by the NBA and is one of the original professionals to train athletes and doctors in holistic wellness. He trains thousands of doctors every year and has overseen 100,000+ personal training sessions since 1990.
With decades of experience under his belt, he has formulated supplements and proven programs that work naturally with your body to support health starting at the cellular level. He is known world-wide as one of the top holistic nutritionists because of the countless patients’ and doctors’ lives he has touched.
In 2022, he was also inducted into the Professional Natural Bodybuilding Hall of Fame for his work helping athletes train naturally. With Doug’s help, athletes, coaches, trainers, and CEOs shape their bodies and minds so they can reach their full potential.
First nutritionist
hired by the NBA
Expert formulator with several patents including patent 5,888,553
Trains thousands of health professionals yearly
Founded Optimal Health Systems, a healthy lifestyle company
Former owner and current board member for Iron Man Magazine
Personal health coach to top CEOs and high achieving couples
HILARY,
MS. OLYMPIA
4x Ms. Natural Olympia Champion - Pro-Figure Master
Ms. Natural Olympia Champion - Pro-Figure Classic
Internationally certified professional trainer
Healthy eating expert
Hilary is one of the top natural bodybuilders in the world with dozens of championship medals to prove it. However, her favorite role is being a wife and mother. She prioritizes nutrition and fitness because they help her to be more present with those she loves and live a fuller life.
Known for her disciplined lifestyle, Hilary still enjoys food. While she likes to eat, she loves making nutritious recipes that make eating healthy more manageable in everyday life. She understands what it means to fit in a workout between shuttling kids to school, helping to run an eight figure business, being a pro athlete, and fitting in time to cook healthy meals.
Throughout your program, Hilary will be your go-to woman to help motivate and inspire you. With her expertise, you will create an achievable, long-term lifestyle to become your best self for you and those you love.
Reach peak performance by working with The Formulator and Ms. Natural Olympia.
You can follow Hilary at @hilaryfitkit
Work with “The Formulator” and "Ms. Natural Olympia" to reach peak performance in your hobbies, business, and family life.
To Apply, Contact Doug & Hilary's Executive Assistant, Marissa: ea@theformulator.com
Have You Ever Experienced
EXTRAORDINARY ENERGY & PERFORMANCE?
NBA teams, professional athletes and top CEOs have hired Doug for years, and now high performing couples hire Hilary as well to help them achieve peak energy and performance. After years of gaining these results with some of the world’s most elite athletes, team owners, and coaches, other CEOs started asking if Doug and Hilary could do the same for them.
