IMWA

Welcome To
Indian Malt Whisky Association

IMWA

Protecter, Preserver, Promoter
&
Authentic Voice of World Class
Indian Malt Whisky

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Trusted Voice

Be a trusted voice in the debate of Indian malt whisky

Support

Support a competitive, sustainable & fairly taxed industry

Safeguard

Safeguard the Indian malt whisky category

Fair Access

Ensure fair access to all market worldwide.

Facts About Indian Malt Whisky

Indian malt whisky must be manufactured, bottled and labelled only in India

1

Indian malt whisky is made from just three natural ingredients – water, yeast and malt

2

Indian malt whisky is distilled at a single distillery in copper pot stills

3

Indian malt whisky must be matured in oak casks of capacity less than 700 litres for a minimum of three years

4

About Indian Malt Whisky Association

The Indian Malt Whisky Association (IMWA) is the sole representative body for the Indian malt whisky industry, both single malt & pure/vatted malt whisky producers/manufacturers in India. Founded on 08 July 2024, members of this association include renowned Indian companies in the Indian malt whisky space like Amrut Distilleries, John Distilleries, Radico Khaitan, Piccadily Agro, Diageo India and Alcobrew. Together the present IMWA members account for more than 75% of the revenue generated from malt whisky produced across the country.

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Objectives

Drive Premiumisation & Industry Reputation

IMWA strives to protect, preserve, promote, transform and strengthen the Indian malt whisky industry by laying down the highest levels of regulatory framework, legislations, technical standards and certification mark, in a fair, transparent and ethical manner, ensuring quality and authenticity, thereby facilitating business, enhancing industry credibility world-wide and creating a win-win situation for all stakeholders, regulators, industry and trade.

We are raising the standards for quality, production and customisation within the industry to elevate Indian malt whisky brands for the discerning consumers, both domestically and internationally.

Improve Business Environment

IMWA encourages interactive, meaningful dialogues with all stakeholders to facilitate ease of doing business and creating a level playing field. We aim to serve as a platform to share & exchange knowledge on industry best practices and bring in the highest standard of quality, authenticity and technical processes.

Governance & Compliance

IMWA members are committed to maintaining the highest standard of compliances and adherence to the laws of the land, in all aspects of their operations. Compliance to the laid down regulatory and technical standards to earn the coveted certification mark is the hallmark of the association, therby ensuring quality and authenticity of Indian Malt whisky, both domestically and world-wide.

Ethical & Compliant Business Practices

Alongside our members, we work to ensure the Indian malt whisky industry operates in an inclusive, responsible and transparent manner with employees, consumers and external stakeholders.

Alcohol & Health

IMWA professes responsible alcohol consumption by creating awareness about the impact of spurious, counterfeit, illicit products, underage consumption and drunk driving.

IMWA believes that alcohol should be consumed in a responsible manner and in moderation. To this end, IMWA works to enhance the levels of awareness, thereby encouraging people to adopt a culture of ‘Drink Responsibly’. Below links provide valuable information on issues related to alcohol & health.

Drink responsibly http://drinkresponsibly.in/
Your relationship with alcohol https://www.drinkiq.com/en-in/
Responsible drinking https://www.alcbev.info/
Alcohol education Guide http://alcoholedguide.org/
Foundation for advancing alcohol responsibly https://www.responsibility.org
Educational toolkit on beverage alcohol http://www.alcoholtoolkit.org

Collaboration

To drive change and for the benefit of all stake holders, IMWA collaborates with policy makers, industry bodies & associations, central government, research partners, media and public interest groups.

Mission
Vision
Objectives

Our Mission

To PROTECT, PRESERVE and PROMOTE the category of Indian malt whisky.

IMWA is committed to promoting ‘Made in India’ brands, while its mission is to foster a conducive environment for the growth and sustainability of the industry.
The mission of IMWA is also to help the industry produce high-quality malts that can compete with international brands.

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Our Vision

To redefine India’s global prominence in the realm of authentic luxury and rich craftsmanship, while preserving the nation’s artistic heritage. The industry aims to reshape portfolios and offer premiumization in the category. As the unified voice of member companies, IMWA’s vision is to work proactively and collaboratively with policy makers to frame equitable, reasonable and implementable regulatory & technical standards, legislation, certification mark and share best practices to enhance the image of the industry as a responsible contributor to the economy, society and driver of sustainable and profitable growth of the industry.

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Objectives

The Indian Malt Whisky Association is established with the goal to put together formal definitions of the Indian malt whisky category, promote Indian malt whisky, educate consumers and support distilleries that produce malt whisky in India. The intent is to create and grow worldwide demand, appreciation and respect for malt whiskies made in India by:

Framing and advocating equitable, reasonable and implementable regulatory and technical standards/legislations, and guidelines, and share best practices to safeguard and enhance the image of Indian malt whisky industry.
Campaigning for regulatory and tax environments which support improved competitiveness and prosperity.
Encouraging truth and transparency in aging, bottling, labelling and traceability.
Filing of GI (Geographical Indication) recognition.
Educating consumers about what Indian malt whiskies are and are not.