Articles by Amit
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Amit Das reposted thisAmit Das reposted thisMy recent project at Urban Company - is live . Some of the shots from the video, This video is the launch of a native product lock ultra. I did extensive R&D for this project, including various effects and lighting techniques. I shared some of my favourite shots here. Full video on YouTube https://lnkd.in/gACcfVmr
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Amit Das reposted thisWhy Indian brands can't charge what their products are worth. The iPhone launched in 2007. If you think about it, Apple didn't need to explain itself much about what a premium phone felt like because buyers already knew. The signals of good quality and premium were established with Sony, Nokia, and BlackBerry. India's new hardware brands are trying to do Apple-style communication in a market where that reference point doesn't exist yet. Reasons? Indians never had a domestic gold standard to compare against, so there's no calibrated eye for what Indian-made could mean at its best. Then came a decade of products that looked great on the outside and were hollow on the inside, which trained buyers to distrust the surface entirely. Then short-term growth vs. long-term vision that leads to cost increase invisible to the buyer and many more. Wrote about all of this at length. https://lnkd.in/gZV77wTAWhy Indian brands can't charge what their products are worthWhy Indian brands can't charge what their products are worth
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Amit Das reposted thisAmit Das reposted thisTwo years ago we at Urban Company launched Native M2 — the smartest RO Water Purifier out there. Soon after, the category started claiming “2 year life” and “smart”. We had to up the bar, we, listened, we rebuilt, and shipped Native M2 Pro. 6 months out, the feedback, the love and the adoption of the new features has genuinely surprised us. You’d expect a Water Purifier to be one of the most boring appliance in your home. Turn the tap, water flows. That’s it. Except — 50% of M2 Pro customers have customised their dispensing presets on the UC app. Half. Telling the machine exactly how much their Bottle takes, their Glass, their kettle. They treated a “boring” appliance like a customisable machine they could shape to their life. That, to me, is what smart actually means. A few other things we are seeing on M2 Pro : - 50%+ customers have run an in-depth real time health check on their machine. Peace of mind, guaranteed for 2 years and beyond - Almost 100% of customers have dispensed water during a power cut. The “RO not working during powercut” complaint is gone. Despite being one of the most premium products in the category, M2 Pro is back in the Top 3 best-sellers — sitting right next to its sibling, the M1. To every customer who trusts us with the water their family drinks — thank you. You keep raising the bar, we keep listening. PS : Based on what we have learnt from M2 Pro, the M1 has also gotten a facelift. M1 Pro is live. Also smart. Do check it out. Varun Khaitan Amit Das Aayush Agarwal Mandan Kumar Kunal Keshwani Yatendra Bhargava Surya Raj Yogyata Somani Rakshit Jaimini Yash Goyal Rahul Teotia Deepak Jain
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Amit Das reposted thisAmit Das reposted thisOne question we get asked most often is why the name "District" and why this grungy logo. I guess people expect a more polished looking identity for a consumer facing brand. But when we were designing the District logo, we kept coming back to city maps. Zoom into any real city and you’ll notice something interesting - the blocks are never perfect. Streets bend, edges break, shapes evolve over time based on how people actually moved through a place. We stared at those shapes. The letters started appearing. Each one slightly off. On purpose. Cities are organic. Exploring them never feels like a straight line. That's District. Go out, find your plan.
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Amit Das reposted thisAmit Das reposted thisThe new "We didn't invent anything" ads from Volkswagen France and BBDO Paris are creative genius Properly blown away. There's a huge "Cost of Dull". When we linked all of System1 testing to the Effie Worldwide databank, the top 25% most rational ads that made people feel nothing had a 40% lower ROI. (See full research here: https://lnkd.in/exppdWEk) This is SUCH a good example of how not to be dull. Taking rational, technical car features and humanising them. Making them interesting, relevant, and engaging. Let me know what you think below, agree? Bravo to anyone who worked on this. I hope it goes global, chapeau Nancy Reyes! System1's French office has put all the new ads into testing in France - reach out to Laurent Calvayrac or Pierrick Schadt if you'd like to see the results. I share #advertising and #marketing insights daily, follow for more.
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Amit Das shared thisSweet sweet sweet! Brilliant work!Amit Das shared thisWe’ve been refining some of the smallest surfaces in the Urban Company app. Now scaled across geographies. The new icons move from flat cues to a more tactile 3D style, adding a little depth, detail & clarity to each service. A small upgrade, designed to make the new home screen feel warmer and more considered. More design updates on the way :) Amit Das Amit Jaglan Mayank Dhawan & the design team
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Amit Das reposted thisI sketched the Lock Ultra in late 2023 because I didn't want our next smart door lock to look like the 99% out there. Our own Lock Pro had been the best-selling premium lock in India for over a year now with thousands of reviews. People genuinely loved it. But I was still pressing my finger on a pad and twisting the handle to unlock. There had to be something better. If you've grown up trusting a heritage brand and want to buy their newest catalogue smart lock out of habit, sure. Their newest smart lock is whatever came out of a catalogue in China with their logo stuck on it. If you think a door lock is a utilitarian thing you stop noticing after a week, this lock isn't for you either. This is for the person who treats the front door as the first thing the house says about them. Sarabjeet Singh, Deepak Jain and Pratik Bhongale made the rough sketch a reality. You'll do what I do at my own door. Stand there for a couple of minutes showing it off.
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Amit Das shared thisPicture the product in your head first How to design a product in your head before picking up the pencil to draw https://lnkd.in/g2W3h2pZ #industrialdesign #productdesign
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Amit Das reposted thisAmit Das reposted thisThe best way to kill your company? Focus on everything except the product. South Park Commons Minus One episode with Nikesh Arora out now.
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Amit Das liked thisAmit Das liked thisINDUSTRIAL DESIGN: your first leadership role will not feel like a promotion, it will feel like losing the work ——— The day you become a design lead, your portfolio stops growing. Your sketches get fewer. Your name comes off the renderings. What replaces it is harder to see. You absorb ambiguity so your team does not have to. You give feedback that sharpens the work without flattening the person. You translate design intent into language a CFO can act on. Nobody teaches this. You spent years getting rewarded for your own output. Now you are measured by what other people produce because of you. That is not a promotion. It is a career change wearing the same job title. If you are making that shift, the skills are specific. You need to be able to read rooms, frame decisions, manage up, and lead while still learning. It can take a while to get it right. If you're in the middle of that transition, message me. I coach designers through it. ——— Follow Blair Hasty for more on Industrial Design
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Amit Das liked this👀 Coming from a background in biochemistry and pharmaceutical sciences, and having spent time in the lab working on drug development, it's fascinating to see how AI is reshaping the way new medicines are discovered and developed. Advika Jalan Charlotte BarttelotAmit Das liked thisIn Part 2 of our AI x TechBio series, we map c.120 startups and scaleups shaping the future of drug discovery - and ask the harder commercial question: how does a pure platform (one that isn't developing its own assets) become a truly valuable business? For founders, this is a market map. For pharma leaders, it's a guide to where the next wave of partners may emerge. Read the report: https://lnkd.in/eQMSbeUB Advika Jalan Charlotte Barttelot
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Amit Das liked thisAmit Das liked this🌟 Feeling grateful and honoured to receive the City Star Award from Abhiraj Singh Bhal sir. 🏆 This recognition means a lot to me and reflects the hard work, dedication, and continuous learning throughout my journey. It would not have been possible without the support of my managers Mayank Sharma , teammates, and partners who have helped me grow at every step. A big thank you to Urban Company for this recognition and for providing opportunities to learn, take ownership, and create impact. ✨ This achievement motivates me to keep pushing my limits, embrace new challenges, and contribute even more in the future. #CityStar #Recognition #Gratitude #Growth #Learning #UrbanCompany #Teamwork #Ownership 🚀
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Amit Das reacted on thisAmit Das reacted on thisUrban Company just shocked everyone at Mumbai Tech Week. Not with a pitch deck. With a live demo nobody saw coming. A water purifier technician. One voice prompt. Problem solved in minutes. Old process: Manuals. Support calls. Trial and error. Frustrated customer. 2 hours gone. New process: Technician describes the issue out loud to an AI agent. AI understands context. Asks the right questions. Diagnoses the fault. Recommends exact action. Done. No escalation. No callback. No years of experience required. The room went quiet when Raghav Chandra showed this. Because everyone in that room was expecting another "AI will change everything" keynote. What they got instead Was proof. Here's what actually matters: The knowledge gap between a 6-month technician and a 6-year technician? Compressed. Instantly. Every frontline worker just became significantly more capable. Without hiring a single extra expert. Mumbai Tech Week had a lot of impressive moments. This one stayed with me longest. Because it wasn't about the future of AI. It was AI. Working. Right now. For real people. Which industry do you think needs this most urgently? ~Rohit Raj, at your service:)
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Amit Das reacted on thisAmit Das reacted on thisAI is rewriting the playbook for UX and digital inclusion. 🌐 Caught this incredible snippet of Raghav Chandra (Co-Founder & CTO at Urban Company) demonstrating how real-time voice AI models are bridging the smartphone literacy gap for gig workers. For partners who aren't familiar or comfortable navigating complex mobile UI/UX, a low-latency, natural language voice agent handles everything: Pinpointing and navigating to the customer's location 📍 Verifying safety protocols (checking for female family members present) 🔒 Automating multi-factor tasks like handling selfies and verifying OTPs 📱 This isn't just "tech for the sake of tech." This is a masterclass in building inclusive AI that empowers the end-user, regardless of their tech-savviness. Kudos to the team at Urban Company for building such practical, high-impact agentic workflows. Inspiring stuff from the TEAM (Tech Entrepreneurs Association of Mumbai) tech week! #GenerativeAI #VoiceAI #DigitalInclusion #TechForGood #ProductDesign #UrbanCompany #MumbaiTechWeek #AI #VoiceAgents #Innovation #StartupIndia #TechTrends
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Amit Das reacted on thisAmit Das reacted on thisProudly designed and manufactured in bangalore ❤️
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Amit Das liked thisAmit Das liked this3D printing enables engineers to prototype metal parts and iterate tool designs in a matter of hours, achieving complex geometries while reducing reliance on outsourced providers. Find a free article on 3D-printed dies here: https://bit.ly/4tUQgbb Video by Karl Eriksson, 3D Printing expert at Addinor and Formlabs Partners for the Nordic region.
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Amit Das reacted on thisAmit Das reacted on thisWhy your flat panel looks like a potato chip after 24 hours. Large injection-molded panels often warp because of differential shrinkage. It’s not a molding error; it’s a cooling physics problem. 1. Fiber Orientation: Glass fibers shrink less along their length. Uneven flow makes the part 'pull.' 2. Cooling Imbalance: If the core is hotter than the cavity, the part bows toward the heat. 3. Ejection Timing: Ejecting while the center is semi-molten allows warping outside the mold. The result? Panels won't fit frames, doors won't close, and assembly stops. You end up wasting budget on 'cooling fixtures' that triple labor costs. We fix this with India-based conformal cooling to ensure uniform heat removal. Our US team then validates geometry via laser scanning 48 hours post-mold to account for movement. Controlling thermal gradients is better than trying to fix a warped part after the fact. If you’re working on a similar project, it’s worth reviewing your approach early. Small changes at the design stage can prevent major production issues later. #Manufacturing #Engineering #InjectionMolding #QualityControl #STAMOD
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Amit Das reacted on thisAmit Das reacted on thisJust read this article by Amit Das and this line stayed with me: “Design gained prestige faster than it earned responsibility.” The industry often rewarded polished visuals, case studies, and presentation more than actual business impact. And this hit hard too: “Strategic partners don’t wait to be handed problems; they notice issues early, propose bets, and push for them even when it’s uncomfortable. When design consistently behaves like an execution layer, organisations eventually treat it as one.” This is such an important reflection for designers today. Real product influence comes from owning outcomes, making tough trade-offs, and understanding business realities, and being accountable when decisions don’t work out. Credit: Amit Das
Experience & Education
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Urban Company
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Patents
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Native M1 RO Purifier Design
Issued 383325-001
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Native M2 RO Purifier Design
Issued 383326-001
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Kartikeya Prajapati
🚀 Big step for Digital India! The Government of India has launched UX4G Design System – a unified framework to make government apps and websites more consistent, inclusive, and user-friendly. ✨ What makes it exciting: - Ready-to-use Figma kits & code libraries - Accessibility-first & GIGW compliant - Faster, standardized rollout across ministries With UX4G, India now stands alongside global pioneers like GOV.UK and USWDS, ensuring citizens get seamless digital experiences. 🌍 A strong push towards citizen-centric, multilingual, and inclusive design for public services. 💡 https://www.ux4g.gov.in/ #DigitalIndia #UXDesign #GovTech
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Sourabh Jain
The Call We Make: Is This Design Idea a 'Trend' or the Next Revolution for India? 🤯 As a design educator, part of my job is to make the call for the whole industry. Is a product just a temporary whim, or a genuine game-changer? I see the design industry swinging like a pendulum: * Chasing Desire: Products that hit a temporary whim (The Trend). They vanish quickly. * Addressing Pain Points: Products that solve a major client problem (The Timeless Solution). Longevity belongs to the product that solves a major pain point, ideally while also looking great. A clear example of this shift is the new integrated wall panel solutions from Urban Company. They aren't just selling a panel; they're offering installation, lighting, cabinetry, and a unified app-based experience. That’s not a trend—it’s a friction-free revolution poised to become the new industry norm. * My Rule: Don't create for virality. Create for long-term relevance. * For Designers: Focus on solving the client's problem, not just their fleeting desire. What’s a recent 'trend' you think is actually a long-term revolution? Let me know. 👇 #DesignTrends #TimelessDesign #DesignStrategy #UrbanCompany #HoumeIndia
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Shilpa Phadnis
Design firm Figma taps India’s creator economy. As India’s creator economy continues to grow rapidly, design platform Figma has entered the Indian market with a new office in Bengaluru, giving a major boost to creators working at the intersection of design and technology. India is Figma’s second-largest active user market after the US. “India is a huge market for us — 35 million Figma files were created here. These are design files that often have many creators collaborating. We’re also seeing the earliest and fastest adoption of new products here — for instance, Figma Make saw over 500,000 creations in India, the highest anywhere,” said Abhishek Mathur VP of engineering at Figma. Its rival Canva has also underscored India’s growing importance, noting that the country is now its fourth-largest global market. Mathur said the platform is currently hiring for sales, marketing, and design advocacy roles. “We’ll evaluate adding product, design, or engineering roles over time — India has tremendous tech talent,” he added. Design has now become a core boardroom and C-suite priority. As AI makes basic outputs more generic, design is emerging as a strategic differentiator. Senior design roles such as Chief Design Officers (CDOs) are gaining prominence, and boards increasingly recognise design as a key driver of business outcomes. #design #tech #AI https://lnkd.in/giDHPbSr Download the TOI app now: https://lnkd.in/g2WUKdd
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