Phrasing something a different way can flip its apparent meaning. Here’s an example. A press release begins by saying this: “Adults over 50 who sleep for five hours or less per night have a greater risk of developing more than one chronic disease…” Now re-phrase that — in a way that is equally true — […]
Tag: press release
Awaiting the press release for the press release exaggerations study
We are eager to see the press release (if there is one) that heralds this research study: “Exaggerations and Caveats in Press Releases and Health-Related Science News,” Petroc Sumner, Solveiga Vivian-Griffiths, Jacky Boivin, Andrew Williams, Lewis Bott, Rachel Adams, Christos A. Venetis, Leanne Whelan, Bethan Hughes, and Christopher D. Chambers, PLoS One, vol. 11, no. 12, […]
OUTSTANDING PRESS RELEASE of the Year: “Most Loved Injector”
Here is the verbatim text of the OUTSTANDING PRESS RELEASE of the Year: Date: Thursday, February 1, 2018 at 9:41:29 AM Pacific Standard Time From: Michelle Thompson Boston’s beloved facial injector, Dr. Onir Spiegel, was the only doctor in Massachusetts named as RealSelf’s “Most Loved Injector Award for 2017.” RealSelf received over 20,000 nominations nationwide, and […]
OUTSTANDING PRESS RELEASE of the Year
The OUTSTANDING PRESS RELEASE of the Year will be announced at the Annual Meeting of the American Association for the Advancement of Science (AAAS), in the special Improbable Research session. WHERE: Hilton Austin Hotel, Austin, Texas — in Salon H. WHEN: Saturday night, February 17, 2018, 8:00 pm. Selected by the Committee of Reporters who Receive […]
