CLINICAL RESEARCH & MARKETING NEWS
When a Patient Asks AI for a Dermatologist, Will It Say Your Name?
For two decades, online visibility came down to one question: where do you rank? A prospective patient typed “best treatment for melasma” into Google, scanned...
Time-to-First-Patient: The KPI That Matters Most
In clinical research, there are dozens of metrics that teams track – enrollment rates, screen failures, retention, cost per patient. But one KPI quietly sets...
Patient Recruitment Is Not a Line Item—It’s a Risk Mitigation Strategy
For decades, patient recruitment has been treated as a downstream task—something to “turn on” after sites are activated, contracts are signed, and timelines are already...
The Holiday Advantage: How Seasonal Advertising Drives Trial Enrollment
When most brands think about holiday advertising, they picture retail promotions, gift guides, and year-end sales. But for organizations recruiting participants for clinical trials, the...
AI in Patient Recruitment: What Technology Can and Can’t Solve
At ImageBloom, we’ve seen firsthand how technology is reshaping the clinical trial landscape. Artificial Intelligence (AI) holds enormous promise in patient recruitment, and we leverage...
The Double-Edged Sword of Direct-to-Consumer Pharmaceutical Advertising
If you’ve turned on the TV, scrolled through social media, or flipped through a magazine lately, chances are you’ve seen an ad for a prescription...