Bulgari has appointed Jake Gyllenhaal its new global brand ambassador.
“Jake represents a contemporary form of excellence rooted in integrity, empathy and authenticity,” said Laura Burdese, Bulgari’s deputy chief executive officer. “His artistic sensitivity and his ability to create sincere connections with people reflect the very essence of our maison. He brings depth, humanity and purpose to everything he does,” said Burdese, who will become CEO of the Rome-based brand on July 1.
“I’ve always felt close to Bulgari for the way it blends beauty with meaning: there is a generosity in the maison’s approach – toward craftsmanship, culture, and human stories,” said Gyllenhaal. “Authenticity, to me, is rooted in our relationships, the people we care about, the dedication we bring to what we all create, but most of all being true to one’s self.”
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