The media buying process involves purchasing ad space, to put it simply. While media buys are still an important part of any paid media campaign, this process is getting harder for a number of reasons. Fragmented channels, AI automation, privacy-safe targeting, CTV and OTT growth, retail media, social platforms, and measurement complexity are all making…
Google Local Service Ads Solutions for Precise Audience Targeting
Stuck waiting for a plumber from across town? Google Local Services Ads can help! They put your local business at the top of search results, allowing customers to call or message you directly. There are certain Google Local Service Ads updates today that will influence your campaigns, including the consolidation of “Google Guaranteed” and “Google…
Best Landing Pages With Examples and Steps for Building Your Own
It’s not enough for a landing page to simply look good. The best landing pages are strategically built to guide users toward action, reduce friction, and maximize conversions. That means understanding not just design, but also messaging, user experience, trust signals, and conversion psychology. In this blog, Justin Kevalaitis, CRO Sr. Strategist, breaks down what…
How Google Reviews Influence Ad Performance Signals in Google Ads
When developing and monitoring paid search campaigns, many marketers often overlook Google Business Profile (GBP) reviews. While the common belief is that reviews only impact local visibility, and AI-driven search experiences across Google’s ecosystem, they can also affect your Traditional Google Ads campaign performance just as much, specifically if you have a large volume of…
Your Guide To Multi-Location PPC Strategies That Maximize Reach
As businesses add locations, wasted ad spend can grow exponentially without centralized management, leading to a significant efficiency gap as they suffer from reduced performance and fail to implement the right strategies. Multi-location PPC (pay-per-click) helps connect with audiences while keeping branding consistent across your organization. In this blog, Mark Hite, Director of Consumer Sales and…
Top of Funnel Marketing Strategies That Yield Real Results
Before you can nurture leads and turn them into customers as they move down the marketing funnel, you must attract them at the beginning of the customer journey. At this point, the top of the funnel, your content should hook new potential customers, grabbing and holding their attention. In this blog post, Danny Conlon, Ignite…
8-Step Checklist for Conducting a Complete PPC Audit
Have you had a PPC audit recently? If so, it’s incredibly important that it’s done correctly. After all, when it comes to PPC, it’s very easy to waste money. A PPC audit can help you determine how effective (or ineffective) your efforts are and identify opportunities to optimize your ad strategy. The key is to…
Google AI Max: Optimize Ad Targeting & Expand Your Reach
In recent years, Google has been integrating AI into its many functions, including ads and organic search results, along with dynamic ads that help optimize targeting. With AI Max, Google has effectively blended AI and dynamic responsive ads with a suite of features to build even stronger connections with target audiences. In this blog, Ryan…
A Complete Guide to Responsive Display Ads
What if you could make your ads better and smarter without spending ages on them? Google’s responsive search ads can do just that, using advanced machine learning to show the best ad to your audience. Using responsive display ads the right way, you can maximize your reach, boost engagement, and increase the efficiency of your…
Broad Match Modifier: The History Behind It & How It Works Now
Using Google Ads to develop paid media ad campaigns, advertisers used to be able to improve their ad targeting using a keyword match type called broad match modifier (BMM). However, as of 2021, this match type is gone, with Google’s phrase match format taking its place. In this blog post, Scott McCutchan, Sr. Director of…