Wednesday 10th June | 08:30 – 10:15am | Aloft Hotel Dublin City Centre, Dublin 8
Growth is always a priority for agencies. And now AI is rewriting the rules when it comes to differentiation and commercial models. But a focus on tech-powered efficiency is only deepening the industry’s commoditisation problem.
In this provocative session, Robin Bonn from Co:Definery shares what the world’s most progressive agencies are doing to stay ahead, and how using this moment to redefine value, not just deliver work faster. Wherever you are on your AI journey, this talk offers powerful reframes and practical takeaways, including:
- A reality check on the commercial headwinds you can’t ignore
- Why traditional ‘best practice’ has become a liability
- Why new commercial models alone won’t solve the problem
- Five principles that power the world’s leading agencies
- How to build your own lasting competitive advantage.
If you’re serious about standing out and charging what you're worth as AI reinvents the industry, then this session is for you. Expect bold thinking, tough love and a clear view on how agency businesses can move from interchangeable to irreplaceable – with plenty of space to ask the questions that matter.
Your ticket includes:
- Admission to the live keynote event
- A copy of Robin Bonn’s book ‘Market of One’
- An exclusive follow-on webinar where Robin will share practical guidance on applying the principles discussed in his keynote. Attendees will have the opportunity to ask Robin questions directly.
Who should attend:
This session is for everyone in an agency - from emerging talent to senior leadership - who wants fresh thinking on the future of agency growth.
Ticket pricing:
IAPI Members: €45 Non-Members: €95
Spaces are limited.
Robin Bonn is the CEO of Co:definery, a specialist consulting and coaching practice that helps agencies accelerate growth, command a premium and attract the best talent in the market. Over the last ten years, he's advised close to 150 agencies, from global networks like DDB, McCann and UM, to leading independents like VCCP, AnalogFolk and MSQ.
He’s also the author of the international bestselling book Market of One, host of The Immortal Life of Agencies podcast, a Marketing Week columnist, the co-chair of BIMA’s CEO & Leadership Council and a mentor for SheSays, supporting women and non-binary people in the creative industries.
Your order may take a minute to process so please wait for it to finish.
A receipt has been emailed to the billing email provided.
Add to Calendar 2026-06-10 08:30:00 2026-06-10 10:15:00 Europe/Dublin Commoditisation with Co:definery Solving Agency Commoditisation takes place on Wednesday, 10th June at 8.30am. Aloft Hotel Dublin City Centre, Dublin 8 IAPI info@iapi.com
You have been added to the waiting list for this event.
If a space frees up we will contact you.
Add to Calendar 2026-06-10 08:30:00 2026-06-10 10:15:00 Europe/Dublin Commoditisation with Co:definery Solving Agency Commoditisation takes place on Wednesday, 10th June at 8.30am. Aloft Hotel Dublin City Centre, Dublin 8 IAPI info@iapi.com