Thank you to those who joined us this morning to hear from Robin Bonn, CEO of Co:definery. The session delivered a direct challenge to how agencies approach growth in today's market, making the case for re-thinking value creation, differentiation and commercial models to avoid commoditisation. Attendees will continue the conversation with an exclusive follow‑on webinar with Robin, focused on applying his 5 Principles and audience Q&A. ⬇️ WATCH: What’s one practical step an agency can take in the next 90 days to start becoming “irreplaceable” rather than interchangeable? Robin Bonn gives his advice.
IAPI - Institute of Advertising Practitioners in Ireland
Advertising Services
Dublin, County Dublin 9,255 followers
We are the body for the commercial creativity and communications industry in Ireland.
About us
IAPI is the representative body for commercial creativity and communications in Ireland. Our purpose is to position and promote our industry as a recognised and respected engine of responsible growth for our members, our people, our clients and our planet and we... Foster a culture of excellence in strategic leadership, creativity, innovation, and equality within our members. Supported by our first-class training and education programmes. Position Ireland as a global centre of excellence for commercial creativity and media planning, thus attracting world class talent and clients. Encourage, inform and support our members in adopting responsible production and consumption practices. Promote diversity and inclusion as a strategic and economic imperative. Advocate for the interests of our members at Corporate Board, Government, and international levels. Constantly work to empower our members to grow the value of their businesses.
- Website
-
http://www.iapi.com
External link for IAPI - Institute of Advertising Practitioners in Ireland
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Dublin, County Dublin
- Type
- Nonprofit
Employees at IAPI - Institute of Advertising Practitioners in Ireland
View 35 employees at IAPI - Institute of Advertising Practitioners in Ireland
or
Locations
-
Primary
Get directions
6 Mount Street Upper
Dublin, County Dublin D02 PY50, IE
Updates
-
We were delighted to partner with Ipsos B&A for a Public Sector Communications Workshop last week. Over 30 communication leaders from government departments and state bodies came together to examine campaign effectiveness and international best practice. A highlight was the Irish Effie winning Health Service Executive campaign, 'Taking Back Control’, delivered with the support of Iapi members Publicis Dublin and Core as well as Ipsos B&A. This case is an example of what's possible when creativity, research and media expertise come together around a shared public health goal and was honoured recently as an Effie Global Best of the Best contender. We look forward to building on this partnership with Ipsos B&A and public sector communication leaders. Luke Reaper | Niall McCaffrey | Jimmy Larsen
Today, in collaboration with IAPI - Institute of Advertising Practitioners in Ireland, we brought together senior communications professionals from various Irish government departments and state agencies for a workshop dedicated to examining the distinct challenges faced in public sector communications. In today's challenging communications landscape, public sector organisations face unique demands, and our focus was on exploring how campaign effectiveness frameworks can help meet these challenges head-on. Through knowledge-sharing and interactive engagement, we delved into international case studies and global data examining what these insights mean for Irish public sector communications. The calibre of discussion and willingness to honestly share learnings across departments was a key foundation of the success for the morning. A huge thank you to all attendees who contributed such fascinating perspectives on their work and the complexities they navigate daily. Special thanks to Darina Carr from the Health Service Executive for her brilliant presentation on the Effie Award-winning smoking cessation campaign – a powerful example of effective public health communications in action. Looking forward to continuing these conversations! #PublicSector #CampaignEffectiveness #IAPI #GovernmentCommunications #HSE #Ireland #StrategicCommunications Niall McCaffrey, Jimmy Larsen, Luke Reaper, Neil Douglas, Deirdre Goulding Kelly Daniel Hazley, Niamh Doyle, Niall Carty, Kate Goldsmith, Ipsos
-
-
There’s only one more day to secure your spot at this event with Robin Bonn, CEO of Co:definery, Marketing Week columnist, podcast host and author of Market of One. Get one of the remaining tickets here: https://lnkd.in/dNddrTB6
Todays Irish Marketing Podcast is here.... Ahead of an IAPI - Institute of Advertising Practitioners in Ireland event next week I spoke to Robin Bonn from Co:definery about how ad agencies can create a Market of One for themselves. Robin shared a frank, no-excuses assessment of why so many agencies are struggling — and what the world's most progressive agencies are doing differently to stay irreplaceable. I also sat down with Brendan Almack and Lisa Woods from Wolfgang Digital to dig into why so many brands are seeing a sharp drop in organic search traffic and, more importantly, what they can do about it. 🎧 Listen here - https://lnkd.in/dDKaMY-Y 📖 Subscribe to the IMP newsletter - https://lnkd.in/dDfE2f2W 🤝 IAPI event details - https://lnkd.in/d5aVACGR The Irish Marketing Podcast is powered by Irish Marketing Journal (IMJ) and Tinpot Productions
-
-
Before speaking in Ireland for the first time Wednesday, The Irish Marketing Podcast sat down with Robin Bonn (Co:definery) to explore what it takes for agencies to stay irreplaceable today. 🎟️ Get the remaining tickets: https://lnkd.in/dvNjvm6W 👉 Listen now: https://lnkd.in/dDKaMY-Y Daryl Moorhouse | Irish Marketing Journal (IMJ) | Tinpot Productions
Todays Irish Marketing Podcast is here.... Ahead of an IAPI - Institute of Advertising Practitioners in Ireland event next week I spoke to Robin Bonn from Co:definery about how ad agencies can create a Market of One for themselves. Robin shared a frank, no-excuses assessment of why so many agencies are struggling — and what the world's most progressive agencies are doing differently to stay irreplaceable. I also sat down with Brendan Almack and Lisa Woods from Wolfgang Digital to dig into why so many brands are seeing a sharp drop in organic search traffic and, more importantly, what they can do about it. 🎧 Listen here - https://lnkd.in/dDKaMY-Y 📖 Subscribe to the IMP newsletter - https://lnkd.in/dDfE2f2W 🤝 IAPI event details - https://lnkd.in/d5aVACGR The Irish Marketing Podcast is powered by Irish Marketing Journal (IMJ) and Tinpot Productions
-
-
A timely perspective from Robin Bonn on the realities of collaboration within modern agency groups. Ahead of his first visit to Ireland with Iapi next week, this episode offers a valuable lens on the cultural dynamics shaping agency performance today. 🎧 Listen below & get tickets to our event on June 10th: https://lnkd.in/dNddrTB6
Multi-disciplinary agency groups don't have a capability problem. They have a collaboration problem. The latest episode of The Immortal Life of Agencies features Måns Jacobsson Hosk, Co-CEO of Eidra – a business that began when five independent companies decided they could solve bigger client problems if they came together. Today, that collective spans strategy, creativity, technology, AI and consulting, with 1500 people across Europe and the US. But the most interesting lesson isn't the structure. It's how Måns – alongside Mattias Olofsson and Thomas Kurppa – makes it work. What you'll learn in this episode: 🔄 Why integration is a cultural challenge before it's an operational one 🤝 Their ‘bring a friend’ approach to cross-selling 🧠 Why T-shaped talent becomes more valuable as complexity increases 🏗️ How to combine specialist expertise without creating silos Given that agency groups are increasingly showing up as a single entities – the so-called ‘branded house’ – while others believe in the multi-branded ‘house of brands’, Eidra represent a middle ground where collaboration is driven by culture. They focus on collaboration, curiosity and helping clients solve the problem they actually have, not just the one they asked about. 🎧 Episode link: https://buff.ly/OI5QNXZ ✅ Help us reach more people – please hit ‘Repost’ - - - - - - - - The Immortal Life of Agencies – weekly conversations with optimistic leaders 🎧 Apple Podcasts: https://buff.ly/kCCCCj0 🎧 Spotify: https://buff.ly/6gX3c9P 🎧 Amazon Music: https://buff.ly/3SIYDyd #TILOA #underdifferentiated #marketofone
-
Commoditisation is one of the biggest challenges facing agencies today. Join Robin Bonn, CEO of Co:definery, on June 10 as he explores how the world's leading agencies are redefining value, building competitive advantage, and avoiding becoming interchangeable. Spaces limited. Read more and book tickets: https://lnkd.in/dNddrTB6
With commoditisation a big talking point within the advertising industry at the moment, Robin Bonn to address IAPI - Institute of Advertising Practitioners in Ireland seminar on June 10 in Dublin. https://lnkd.in/dFxt8qfX
-
Marketing Week columnist and podcast host Robin Bonn is coming to Dublin for the first time - get your tickets here: https://lnkd.in/dNddrTB6. Join the Co:definery CEO on 10 June for a provocative look at how agencies can stay valuable in an increasingly commoditised market. Robin will share insights from some of the world's most progressive agencies, exploring why traditional best practice is falling short and the principles helping agencies build lasting competitive advantage. This session is for everyone in an agency - from emerging talent to senior leadership - who wants fresh thinking on the future of agency growth. Your ticket includes a copy of Robin’s book Market of One, described by Nils Leonard as "Timely, Optimistic and Essential", and exclusive access to a follow-up webinar on 19 June. 📅 10 June | 08:30–10:15 📍 Aloft Dublin City Hotel Tickets: Iapi Members: €45 | Non-Members: €95 https://lnkd.in/dNddrTB6
-
-
We’re proud to see Iapi members and partners represented on the judging panel for the 2026 Effie Awards Europe. Bringing together leading voices from across the industry, the Effies recognise work that delivers real marketing effectiveness and business impact. It’s fantastic to have our members contributing their expertise to this important process. We look forward to seeing the work that sets new benchmarks for effectiveness across Europe. Allianz Ireland | An Post | Bonfire | Boys + Girls | Core | Diageo Ireland | Droga5 Dublin | Folk VML | OLIVER | The Brandtech Group | Omnicom Media | Publicis Dublin | Kay McCarthy | RTE | TBWA\Ireland | The Public House | WPP Media
-
-
Iapi launched its 2026 Salary & Workplace Trends Survey yesterday, reinforcing our commitment to providing business support to members. The survey will underpin a participant-only report providing: 🔷 Reliable, year on year industry-wide benchmarking 🔷 Data to support strategic workforce planning 🔷 Clear insight into current remuneration and conditions This initiative is one of the many ways Iapi supports its members and we are delighted to partner with Ipsos B&A on this important annual initiative.
-
Break Free from Commoditisation and build a business that clients can’t replace. Join Robin Bonn, CEO of Co:definery for a practical session focused on helping agencies stand out, strengthen client relationships, and build long-term competitive advantage. Robin will share actionable insights on moving beyond commoditisation, differentiating your offering and building a stronger, more value-led commercial model. Your ticket also includes a copy of Market of One and access to an exclusive follow-on webinar with a live Q&A. 📅 Wednesday, 10th June 🕣 08:30 – 10:30am 📍 Aloft Dublin City 💶 €45 (Iapi members) / €100 non-members Get your tickets now: https://lnkd.in/dNddrTB6
-