Designer at Automattic.
Coolness made in WordPress. Enjoy.
Designer at Automattic.
Anthropic’s Super Bowl ads cost millions but left viewers confused. An ancient parable about seeds and soil explains why—and reveals a hard truth about communication that hasn’t changed in 2,000 years. More
My Automattic trial showed me that clear writing mattered more than pixel polishing, and that lesson still guides how I think and work with others. More
Today is International Holocaust Remembrance Day. We may be watching history repeat itself—not through violence, but through language. When governments erase perpetrators from memory, amnesia… More
I’ve never written a birthday post before. But turning 43 in Brazil while living in Italy made me do it. Some moments don’t need decades… More
Every December, I leave Europe for Brazil. It’s not an escape—it’s calibration. A return that feels like stepping into a parallel version of my life,… More
After enjoying books, I design covers to make books forever mine. More about it.

William Shakespeare, 1611.

Mikhail Bulgakov, 1967.

Madeline Miller, 2018.

Luigi Pirandello, 1926.

William Shakespeare, 1599.

Walter Isaacson, 2017.

Madeleine Albright, 2018.

George Lois, 2012.