Designer at Automattic.
Coolness made in WordPress. Enjoy.
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Why Most Messages Fail (And Always Have)
Anthropic’s Super Bowl ads cost millions but left viewers confused. An ancient parable about seeds and soil explains why—and reveals a hard truth about communication that hasn’t changed in 2,000 years. More
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The Writing Lesson Hidden in My Automattic Trial
My Automattic trial showed me that clear writing mattered more than pixel polishing, and that lesson still guides how I think and work with others. More
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When Remembrance Becomes Amnesia
Today is International Holocaust Remembrance Day. We may be watching history repeat itself—not through violence, but through language. When governments erase perpetrators from memory, amnesia… More
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Henrique 4.3
I’ve never written a birthday post before. But turning 43 in Brazil while living in Italy made me do it. Some moments don’t need decades… More
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December in the Countryside: A Brazilian Recalibration
Every December, I leave Europe for Brazil. It’s not an escape—it’s calibration. A return that feels like stepping into a parallel version of my life,… More
Most Read Stories.
WordPress Themes.
Readings.
After enjoying books, I design covers to make books forever mine. More about it.
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The Tempest
William Shakespeare, 1611.
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The Master and Margarita
Mikhail Bulgakov, 1967.
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Circe
Madeline Miller, 2018.
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Uno, nessuno e centomilla
Luigi Pirandello, 1926.
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Julius Caesar
William Shakespeare, 1599.
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M: The Son of the Century
Antonio Scurati, 2018.
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Leonardo da Vinci
Walter Isaacson, 2017.
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Fascism, a warning
Madeleine Albright, 2018.
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Dante: The Poet, the Political Thinker, the Man
Barbara Reynolds, 2006.
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Damn Good Advice
George Lois, 2012.